4 Ways to Appreciate Your Donors

As we approach the Thanksgiving holiday, it always puts me in the mindset of what I am thankful for.  My family, my friends, and my church are all at the top of my list. At Infinity Concepts, we are thankful for our staff, our clients, and the opportunity to make a difference in organizations around the world.

What is your organization thankful for?

One of the biggest things to be thankful for is your donors, but have you thanked them?  Sure, you are probably sending them receipt letters thanking them for their donation, but have you shown them

In order to provide some support for philanthropic initiatives, Google provides a grant system that many nonprofits can make use of.  This amounts to a monthly allotment of search advertising grant dollars for organizations that qualify.  For some nonprofits this is a significant opportunity, for others it is not a game changer but it is a perk that is still worth utilizing.  Here are 9 things you need to know.

  1. You May Not Qualify – The qualification process is robust but not excessive. Among other things, you will have to prove your non-profit status and agree to a number

Branding Your Church’s Media Ministry

One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach.  Developing a strong brand involves more than just creating a good logo.  It requires a commitment to identify and develop the media outreach as a ministry in its own right – one that donors will feel is worthy of funding.

Most church media ministries begin as an outreach of the church and are fully funded by the church budget.  However, as the media ministry grows, the financial needs related to it may become more significant than

Three Retargeting Strategies To Maximize ROI

Retargeting is a digital marketing strategy that is growing and being used in new and innovated ways. It is a form of online advertising that can keep your organization in front of people after they visit your website

Typically, less than 3% of visitors take any action (or make a gift) on the first visit to a website. But after you have invested time, money and creative energy to get a visitor to your site, retargeting allows you to continue to connect with them across the Internet. Today, there are exciting new possibilities for your organizations to use retargeting.

Retargeting

The Value of Working With Consultants

Most thriving ministries or nonprofits are looking for ways to go to the next level — to increase their revenue, to expand their media footprint, to grow their donor base, to launch into social media marketing — so they can impact more lives.  

Often, receiving wise counsel from others who have successfully accomplished what you desire to achieve is critical. In an article by Roy H. Williams, author of the book The Wizard of Ads, he gives some insight to the need for and the benefits of using outside consultants. He shared:

“Many years ago a friend said to