At the beginning of every website project there are two big questions you will soon be faced with: “What content should be included?” and “How should it be organized?” Here are some ideas to get you started in finding answers!
If you have not already defined goals for the project, begin by asking questions. Then ask some more. The answers will provide focus for the content.
- Who should the website reach? Current customers? Prospects? The media?
- What response are you looking for? A purchase? A donation? Contacting your organization?
- How should the visitor feel while on