At the beginning of every website project there are two big questions you will soon be faced with: “What content should be included?” and “How should it be organized?” Here are some ideas to get you started in finding answers!

Set Goals

If you have not already defined goals for the project, begin by asking questions. Then ask some more. The answers will provide focus for the content.

  1. Who should the website reach? Current customers? Prospects? The media?
  2. What response are you looking for? A purchase? A donation? Contacting your organization?
  3. How should the visitor feel while on

Tailoring your Clients’ Blog

As you all know, content has become increasingly important over the years, leaving clients in need of relevant and top-notch copy. With anyone able to add content online with one click, the challenge for quality content to stand apart is greatly heightened. One way to add valuable content to your clients’ site is through adding a blog. Here are a few ways to ensure your clients’ blog content is better than their competitors:

  • Find a niche: There is nothing worse than reading a blog with the same boring content as the last blog you’ve read.  Produce something unique that

What Image Is Your Brand Reflecting?

Does your marketing reflect today’s social landscape? Cheerios made a major statement when they featured a mixed family to promote their famous cereal. Shortly after, large brands like Coca-Cola and General Motors have hopped on the diversity marketing train.

So why should marketers take diversity into consideration when constructing their targeting strategies? According to the U.S. Census, more than half of the American population is expected to be comprised of minority groups by the year 2042. 

Today’s American family looks significantly different than it used to years ago. In fact, two out of five households now no longer identify by

Most people think of Google as a search provider.  Many business think of them as an advertising platform. But more than that, Google maintains one of the largest ad networks in the world.  Many of the advertisements you see surfing the web are a part of their network.  Because of this, Google is doing a lot to help ad buyers as well as almost all web users.

All the Ads You Did Not See

Last year Google blocked 780 million “bad ads”.  And they blocked 25,000 mobile aps from displaying ads because the apps were designed to put ads too