Blog » Archive by category "Marketing"

Keep Texting… Keep Sharing…Keep Connecting

When was the last time you looked at your cell phone for web browsing, checking Facebook, Tweeting to friend, or texting? It was most likely just a few minutes ago. (more…)

Posted by Nalinee Wilburn on April 8th 2013

3 ways to truly measure the impact of Christian television

For all the talk about ratings and market share, measuring the impact of Christian television comes down to gauging response on two fronts: changed lives and dollars raised. (more…)

Posted by Mark Dreistadt on April 1st 2013

Casting Too Small Of a Net with Search Engine Marketing?

Just the other day I was configuring a Google Adwords campaign and I came to some startling conclusions. My list of keywords should have provided me with access to more impressions and clicks than the campaign budget could have ever bought.  (more…)

Posted by George Konetes on March 25th 2013

A Great Destination Always Overcomes a Great Shortcut

Everyone is looking for the competitive edge in Search Engine Optimization.  They are looking for the next big thing, loophole, or tidbit of wisdom.  But with the frequent Google search changes, the big key is to invest resources into things that never change … building a quality website. (more…)

Posted by George Konetes on March 18th 2013

Take Fundraising to the next level!

As we communicate with friends and loved ones, it is natural for the communication to take certain forms and convey various feelings. Interestingly, the same basic communication principles we use with those closest to us often apply to communicating with donors. (more…)

Posted by Mark Dreistadt on March 11th 2013
Page 1 of 131234510...Last »