I’m a big fan of Amazon. I trust Amazon, I believe in Amazon, I love Amazon. I know with absolute certainty that when I order from their website I will be pleased with the outcome. And, to be fair, I have given them a fair share of chances to upset me. I order coffee, shampoo, dog food, clothes and even dishes from them. It’s the place I visit first when I’m in need of something.

The fact is, it isn’t necessarily because of the wide range of products they offer. I keep coming back because their customer service is second

Raise More Money This Year-End

Did you know that nonprofits raise up to 40% of their donations in the last six weeks of the year? How is your organization gearing up to MAXIMIZE its year-end fundraising efforts?

To help you raise more money this year, here are some simple steps to take:

STEP 1: CREATE A FUNDRAISING PLAN

Create a fundraising activity calendar outlining all of the efforts you want to execute as you move forward to December 31. This calendar helps you see the overall picture of how you plan to communicate with your donors. This activity calendar should show:

  • When emails will

Branding Your Church’s Media Ministry

One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach.  Developing a strong brand involves more than just creating a good logo.  It requires a commitment to identify and develop the media outreach as a ministry in its own right – one that donors will feel is worthy of funding.

Most church media ministries begin as an outreach of the church and are fully funded by the church budget.  However, as the media ministry grows, the financial needs related to it may become more significant than

If you are a local church or ministry and you are considering starting a media ministry, consider radio. It is local, it is relatively inexpensive, and it is listened to regularly by every age group. In many markets, the cost of a radio broadcast can easily be 1/10 of what a half hour on television can cost.

According to the FCC, there are over 15,000 radio stations in the United States, and Radio-Locator lists over 3,800 as having some type of Christian format, whether it is Gospel Music, Contemporary Christian Music, or Christian Teaching and Talk. Chances are that you

The Value of Working With Consultants

Most thriving ministries or nonprofits are looking for ways to go to the next level — to increase their revenue, to expand their media footprint, to grow their donor base, to launch into social media marketing — so they can impact more lives.  

Often, receiving wise counsel from others who have successfully accomplished what you desire to achieve is critical. In an article by Roy H. Williams, author of the book The Wizard of Ads, he gives some insight to the need for and the benefits of using outside consultants. He shared:

“Many years ago a friend said to