Blog » Archive by category "Marketing"

The Four Great Keys To Successful Media Outreach

Media computer station

If you want to have a successful media outreach in your organization, whether it’s television, radio, or Internet, there are four great keys that you need to understand and implement in the operation of your media outreach. (more…)

Posted by Mark Dreistadt on January 30th 2012

3 Ways Blogging Builds Your Inbound Marketing Strategy

Strategy Definition

I don’t have time to blog.  Everyone has likely said these words at one time or another. But what do you have time to do?  Many companies will spend tens of thousands of dollars to build a good website.  But what they don’t realize is that without fresh content that website is like a passenger jet on a runway without any fuel; it’s expensive and useful but it’s just not going anywhere.  (more…)

Posted by George Konetes on January 19th 2012

Marketing or Public Relations: What Do They Mean For Today?

Focus in on public relations

I am often asked, “What is the difference between marketing and public relations (PR)?” PR is about managing perception and developing relationships. Marketing uses the media to send a message, while PR engages the media in what you are doing so they send the message for you. (more…)

Posted by George Konetes on January 11th 2012

How to Build Twitter Reach: The 3 Major User Types

Follow Arrow

Gaining more Twitter followers is a business for some and an obsession for others.  The theories and the tactics for how to accomplish this goal range from mundane to bizarre.  As you search for the strategy that works best for you, don’t forget that even the best advice is geared to a specific situation.  There are different types of twitter users, and each type requires their own specific style of strategies.  Do you know what type of user you are? (more…)

Posted by George Konetes on December 27th 2011

5 Steps to Executing An Inbound Marketing Strategy

Strategy Drawn on a board

Inbound marketing is an exciting and rapidly growing field partially because it is relatively inexpensive.  Anyone can pick up the tools and try their hand at it.  However just like football, there is a lot more to the game than a ball, pads, and a pair of cleats.  Strategy and execution make all the difference in the world. (more…)

Posted by George Konetes on December 20th 2011
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