Image is vital to a brand, but for it to be effective, it must reflect what is inside. Your visual brand image (logo, colors, fonts, etc.) is but one element of building a solid identity, but when it resonates with your audience and spurs them to action, you have a recipe for success.  

Sometimes, brands can become lazy and trapped in cycle of denial. Logos become dated — colors become passé. Looking inward will help you put forward the best representation of your brand to your audience. Ask this question: How well do you know yourself?

Make note of

Export, Pa. (June 26, 2017) – Infinity Concepts has been selected by Cornerstone Television Network (CTVN) to be their strategic partner for all digital marketing efforts.

Cornerstone Network is a Pittsburgh-based television network broadcasting both original and syndicated Christian programming across the country and around the world. They also provide a 24-hour prayer line and support mission efforts throughout the world.

“CTVN and Infinity Concepts have been long-time friends and we are honored to be selected to serve as their digital agency,” said Infinity Concepts President and CEO Mark Dreistadt. “We are looking forward to helping them grow their digital

The 3 “R’s” of Content

As an organization, it is most likely safe to assume that you invest valuable time, research, and money into creating quality content. Last year almost 90 percent of organizations deemed content marketing as a primary strategy with lead generation and sales closely behind. There’s only one issue. Only 6 percent of organizations find their content marketing actually effective!

With each new content that is published, you hope to both inspire and captivate your audience. However, have you ever feared that your content might not generate traction or fall flat altogether? Shockingly, you just might have a reason to fear after

Snapchat was once the dark horse newcomer of the social media platforms. When it came on the scene, many did not know what to make of it — nor did they understand the craze of it among Millennials and Generation Z’s. Some predicted it would simply be a passing fad. However, with over 160 million daily visitors and 5 billion video views, Snapchat is clearly here to stay.

Despite the growing traction of this five-year old platform, Snapchat is still met with uncertainty and skepticism when it comes to marketing. Marketing relies heavily on social proofs to establish credibility. Unlike

Is Content Marketing Worth the Effort?

I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur.

But, why? And, how do you convince those who decide where time and resources are allocated that this is an important initiative?

What is Content Marketing?
It’s one of the big marketing buzz terms right now, but the purpose behind it may not be completely clear. The content your organization puts out is the greatest representation of who you are as a brand.

This content can