We are a mere 10 weeks away from the start of a new year, and the upcoming holidays are the best time to reach out to donors. Did you know that up to 60 percent of all charitable donations are raised during this season? Here are 10 things you can do to make sure your organization doesn’t fall short in the last 10 weeks of the year:

1. Get Board Members on Board

Board members are your secret weapon for soliciting major gifts. Identify your top 20 donors likely to give $1000 or more, and assign a board member to

4 STEPS TO DEFINING YOUR NON-PROFIT BRAND

Defining your brand is a critical first step for any successful fundraising effort. It can be a tough process — but it will make all the difference: Donors increasingly think of their giving as investments, and they choose to invest with organizations with which they have a valued connection. Without a strong, clear brand identity, potential donors won’t be able to determine if their values and your mission are the same.

Here are some important things to remember when embarking on the process of defining your brand.

1) Understand your Purpose
Don’t confuse branding with identity. Brand comes

Business Apps from The Beatles

The Fab Four arrived in America 50 years ago this Fall. So let’s take a couple of minutes to list some business, productivity and/or travel applications that The Beatles may have inspired with their biggest hits. Hundreds of millions can’t imagine life without their music, and these apps are among those that yours truly cannot properly function without.

“Let It Be”

Buffer

Everyone has a favorite social media editing + distribution dashboard, and this is mine. Buffer  offers a clean and easy-to-use interface across all my accounts, on all of my devices,

Pretend for a moment that you manage a brick-and-mortar retail store.  Who do you think are the most likely people to buy something from your store?  Your first thought is people who like your product, and your second thought probably points to a specific type of person.

The better answer is the people who are in your store.

This simple idea holds true online as well.  The people who are most likely to engage with your website are the people who visit it.

Digital Window Shoppers

When it comes to advertising, you are either trying to get new people into

5 MORE Secrets to Blogging Success

If you are looking for tips on how to boost the success of your blog posts, you have come to the right place! This article picks up where 3 Secrets to Writing a Killer Blog Post left off. You might remember that those secrets were:

  • Reel them in with an irresistible headline
  • Promise a solution to a problem
  • Leave them wanting more

Now, I have five more secrets to blogging success that you don’t want to miss. Here they are:

1. Use six words in the headline

Research shows that six is the ideal number of words