10 Mistakes Not to Make With Your Donors


Assume Your Donors Know All About Your Organization

In anything we do it is important to master the fundamentals. Often organizations get so caught up in the busyness of fundraising tactics that they forget about the fundamentals. There are Four Fundamentals every donor needs to know and understand about your organization.

  1. Your Purpose – the need you meet
  2. Your Mission – your inspiring plan of action
  3. Your Vision – how things will change
  4. Their Role – How they can make a difference

The more effectively you communicate these Four Fundamentals, the more your donors will engage

Fundraising is imperative for a non-profit’s survival – but effective fundraising is critical for growth and profitability! 

There are many ways to raise money, but the key is to utilize proven fundraising principles that minimizes your risk of losing money, engages your donor base, and converts them into “raving fans and supporters” for what your organization is doing. Successful fundraising is not about just getting that one gift from a donor, but converting the donor into an ongoing relationship with the organization.

Fundraising is similar to the fine art of dating.  Yes, that’s right — dating! 

A few years ago,

How to Re-energize Your Creative Efforts

According to a certain portion of the world, I could write this article with only three words: Buy a Mac.  But that does not really solve the problem.  Sure, I remember when I got my first iPhone, I immediately felt my “cool-factor” increase by 37%, but that’s beside the point.

Creativity is more than equipment. It is more than typing or clicking.  Creativity encompasses more than all of that.  It is a mindset… a way of life, if you will, that includes both the approach as well as the execution.

Below are five ways to jump start your creative process.

Making the Most of Your Campaign

As the Super Bowl approaches this weekend, thoughts of touchdowns and interceptions quickly shift to the second game played on that fateful Sunday night. Everyone quiets down as play stops and the score fades to black. It is time for the commercials. Why exactly is it that we have such a fascination with Super Bowl ads? The answer is fairly simple — they go above and beyond to make us feel something.

Some ads tug at your heartstrings, some surprise us, some make us laugh and still others make our hearts beat faster. But, the best ads are the ones

It was just a few years ago when words “convergence” and “integration” emerged onto the scene. Until that time in the non-profit world, Media, Donor Development, Public Relations, and Creative were each unique disciplines that operated independently of one another.

Because agencies typically specialized in a single discipline, it would not be unusual for a single organization to have a media production company, a fundraising agency, a creative agency and a public relations firm. In fact, this model often remains the case today – but the world is changing. Read on…

With the advent of the Internet and Digital technology,