Most churches do not immediately think of Google Adwords as an avenue for marketing or promotion. There are just so many web searches daily for church related terms that it seems like it would be too difficult to get relevant web traffic for a reasonable cost. And while Adwords may not be the best tool for reaching a general audience looking for churches, there is a lot of potential to reach local people looking for things your church is doing. (more…)
Your brand personality is the face and the feel of your entire organization. It is the human-like traits and qualities that people experience whenever they interact with your brand. This is an easy enough idea to grasp when it comes to phone-based customer service. But when you try to frame it through the lens of search engine marketing (SEM), it seems a bit more abstract. The reality is, each and every time anyone interacts with your brand, the experiences need to be consistent, even in SEM. (more…)
There is a lot of buzz right now about the power of social media advertising and search engine advertising. And while I would certainly agree that each is buzz worthy, I would not necessarily recommend using both, or either. Like with any marketing channel, you need to have a strategic purpose behind any effort or expenditure. But in order to make a strategic decision, you need to have a foundational understanding of your options. And that is where this post comes in: to compare and contrast the strengths and weaknesses, and the appropriate applications of these channels. (more…)
Have you ever engaged with a really fancy marketing campaign but got stuck or lost after a few moments? I know I have, and rarely have I stuck around. Only individuals who are really interested and motivated tend to put in enough effort to figure out the marketing message. Without simplicity, even the most clever and engaging idea will eventually lose momentum. (more…)
In most pay per click (PPC) efforts there comes a point when the campaign runs its course and the strategy must be re-evaluated. Hopefully the campaign has been successful, and if you evaluate in a timely fashion, you will find yourself evaluating before things begin to slump. At this stage there are three potential conclusions to consider: refine and continue the campaign, take what has been learned and rebuild the campaign from the ground up to be more effective, or cancel the campaign and refocus on other areas. (more…)
