The Best Time to Say ‘Thank You’

Believe it or not, the holidays are just around the corner. While this is not necessarily good news for your own wallet, it’s the perfect opportunity to make contact with your people – those donors, customers, supporters, followers, fans and constituents who make your organization go.

The holidays are a magical time where gestures take on greater significance. Warm, fuzzy feelings are more easily transferred. And values that your supporters care about are reinforced.

So, don’t fail to reach out and embrace these people – acknowledge their contributions, and make them feel appreciated.

Need some ideas? That’s why we’re here.

13 Landing Page Best Practices

Capturing new names is a critical step in building and sustaining your fundraising efforts. So you develop a special offer, with just the right premium, and cast your message to the four corners of the digital world to reach the most likely respondents. But once these throngs of potential hand raisers arrive at your new landing page, what percentage of them complete the mission, share their information, and dive into your database? Here are some reminders when creating that landing page, measuring its performance, and adjusting it to increase Form Completion Rate (FCR).

1

Match the creative and the context.

Consistency is Key for Your Ministry’s Brand

Ministries have more marketing channels and tools available to them than ever before. With all of these options, it is important to make sure your brand is communicated consistently across all of those channels. Whether it is a television series, press releases, donor direct mail appeals, newsletters, or on-line advertising, it is important to package your brand with a true, relevant, and believable look and message that resonates with your audience, regardless of the point of engagement.

Where should you start? First and foremost you want to make sure the visuals and graphics used in brand communications are instantly recognizable

5 Steps to VBS Success

It’s that time of year.  Summer is in full swing, and so are an abundant amount of VBS posters lining your sidewalks.  Perhaps it’s time to re-think marketing for your church’s VBS.  It’s 2014. We have the technology; let’s put it to good use!

1) Use Facebook!  This may seem like a no-brainer to some but Facebook has over one billion active users!  Surely, most of your target audience is using this social media tool in some way.  Create an event and invite everyone from your church and community.  Then encourage them to invite their friends. The word

5 Secrets of Successful Project Management

The ultimate goal of project management is to be able to deliver projects on time and on budget. Without proper planning and strategy, you can easily jeopardize your projects and cause damage to all key stakeholders. Feeling the pressure? Here are five secrets for staying on top of it all:

Secret #1. Get to know your project.  It’s all about the details.

Before you begin your project, you need to know as many details as possible, such as deadline, budget, and scope of work. Make sure you have a full understanding of the project’s foundation, expectations, and the role all