Public Relations

A Little Money Goes a Long Way

There has long been a belief that public relations is “free” publicity for an organization. Though hours of strategy and relationship building must be dedicated to achieving any type of publicity, the cost associated with this type of promotion is thought to be relatively low and economical.

While PR remains the most effective way to earn the public’s trust, there is now, certainly, a necessity for a paid component, which takes us away from the traditional views of what PR embodies.

Before everyone throws their hands up in frustration, let’s take

How to Increase Email Open Rates

Countless hours go into writing the perfect subject line for each new email. Okay, that may be a slight exaggeration, but subject lines do get much of the focus. Why? Because a well written subject line can increase the open rate, and typical open rates are only 20-30%. (Source: https://mailchimp.com/resources/research/email-marketing-benchmarks/)

With the right strategy, email preview text can also give recipients another reason to open the email. Let’s look at how this works in more detail.

Email preview text is the short line of text that shows up underneath or beside the email subject line. (It is also sometimes referred to

3 Keys to Developing An “Awesome” Brand

A few months ago, I started an experiment.  It all started one day when I was getting my son a drink. I brought him the drink and as a way to prompt him to remember his manners I said, “Thanks, Dad. You’re awesome!” To which he replied with a smile, “Thanks, Dad. You’re awesome!”

Flash forward to today and this conversation had been repeated consistently between him and his siblings. And much to my surprise, they started saying on their own.  Every time they want to express their thanks, I get a “Thanks, Dad. You’re awesome!” And not to leave

Is Your Lead Nurturing 3 Dimensional?

When most people think of lead nurturing they think of an automated email series sent to every new email address.  And while that is a good tactic, it is a one dimensional way of approaching nurturing.  Real nurturing involves building interest, awareness, and relationship, and to do that to the fullest we need to think beyond a handful of canned emails.  We have to involve other dimensions of nurturing.

The One Dimensional Myth

The basic approach for most nurturing campaigns is provide prospects with a reason to give you their email address.  This could be by offering a newsletter,

Let’s go back to the good ole days of grade school. I understand that may have been some time ago for some, but humor me. Do you remember your first crush? – That cute boy or girl you couldn’t stop thinking about. How they smiled or styled their hair. 

You drew your crush’s name next to yours in hearts and wrote love letters you knew you would never show them. You would daydream about them thinking of you in class and you happened to somehow always be at your locker the exact moment they passed. It may seem a little