A quick tip for more effective communication with your target audience.
Any freshman sitting in a Marketing-101 class will tell you that you need to identify a target market and then tailor your message directly to that market, but sometimes even the basics can be a challenge.
You have to create self-imposed limits and that’s scary to a lot of leaders (more…)
Your organization’s performance reports came in and things are looking sub-par for the last quarter. Sales are down. Margins are slim. Fundraising figures are lacking. What is the answer? Surely a big burst of marketing and social media engagement will end the slump, right? (more…)
These two terms, often used interchangeably are far from the same … Each is a completely different concept.
The Plan
A plan is usually a list of steps taken to accomplish a goal. A plan tackles questions like how, when, where, who, and what? A plan is a good thing to have. In fact, it is vital to the success of almost any effort. However developing a plan should not be the first step in addressing a task (more…)
Ever since the publication of the latest statistics about the demographics of QR Code users, the blogosphere has been abuzz with ways to utilize them. It turns out that young affluent men are the most common users, and who wouldn’t want them in their target demographic?
With smartphone users steadily on the rise, the pool of people with the ability to access information by scanning these curious little codes is growing (more…)
So your company or ministry or ferret club has decided you need to market yourself better?
Chances are you went on your way creating: a website (check!), a facebook page (check!), maybe a brochure or postcard (check-check!)… because those are the things you need. Right? Not exactly (more…)
