It was just a few years ago when words “convergence” and “integration” emerged onto the scene. Until that time in the non-profit world, Media, Donor Development, Public Relations, and Creative were each unique disciplines that operated independently of one another.

Because agencies typically specialized in a single discipline, it would not be unusual for a single organization to have a media production company, a fundraising agency, a creative agency and a public relations firm. In fact, this model often remains the case today – but the world is changing. Read on…

With the advent of the Internet and Digital technology,

Acquire Your Own All-Access Credential

The way people consume information has changed drastically over the last few years and everyone has had to make adjustments — not just the media. If your organization is not functioning as your own media outlet, you are not taking advantage of your greatest asset — your complete access.

You know your organization more intimately than anyone else. Or, at least you should know it better than anyone else! By taking advantage of your own resources, you are your greatest ally.

If you still aren’t convinced, here are a few reasons why your organization should put forth quality time and

Facebook has recently taken steps to try and centralize customer service and brand-to-consumer conversation worldwide. Of course they are not calling it that, but it seems pretty obvious.

Subtle Changes, Big Implications

Facebook is endowing business pages, of which there are now more than 50 MILLION, with advanced messaging and chat functionality to channel and respond to inbound inquiries. Pages are now displaying responsiveness badges for the speed which they reply to private messages. And only pages that respond to 90% of inquiries within 5 minutes earn the top “Very Responsive” badge.

They are also letting page admins put up

Is a Website Ever Finished?

All too often a website is viewed as a project with a set end date. Once the website is launched, and some follow up support completed, the project is done. In today’s world this should not be.

Why does this happen?

Many agencies began with print and later expanded to web design. In print, the project was done when it went to the printer… no more changes could be made.

Secondly, it is often assumed that a website is a standalone marketing piece.

Thirdly, the best ideas are often discovered during the process of building the website. Because of this,

It Is Easy to Miss…

During the past twenty-two years, I have been privileged to visit the Holy Land twenty times. Each time I travel to the “Land of the Book” I am personally inspired and enlightened by the reality of scripture, as well as the cultural and historical context from which our faith was birthed.

During many of those Holy Land trips I have visited the grotto in Bethlehem where tradition tells us that Jesus was born. The location is a natural cave in the mountainside where the Bethlehem residents used to keep animals. This cave has been associated with the birth of Jesus