A Little Money Goes a Long Way
There has long been a belief that public relations is “free” publicity for an organization. Though hours of strategy and relationship building must be dedicated to achieving any type of publicity, the cost associated with this type of promotion is thought to be relatively low and economical.
While PR remains the most effective way to earn the public’s trust, there is now, certainly, a necessity for a paid component, which takes us away from the traditional views of what PR embodies.
Before everyone throws their hands up in frustration, let’s take