Don’t Let Me-Search Drive Your Creative

We’ve all done it.  We have looked at a creative piece designed for our organization and said something like, “I just don’t like that shade of orange” or “I don’t like that font” or “Really… black text on a bright yellow sheet of paper… that is just plain ugly (unless you are a Steelers fan… but I digress).”  

What we have done is allowed our own personal opinions get in the way of creating the best possible piece. Me-search instead of research.

That ugly bright yellow paper with black text might grate against anyone’s design sensibilities, but studies show that

2 Steps To Getting The Analytics YOU Need

We live in an age where almost limitless data is available at our fingertips. But is all that data helping us? I was working through my Google Analytics certification program awhile back and something that really stuck with me was Google’s repeated exhortation that the only data that is important to you is the data that helps you measure what you need to measure.

A Measurement Plan

Whether it is sales data, donor data, social data, marketing data, or web data, what makes it important is how it helps you measure. A measurement plan is supposed to begin with your

Has the time come for direct mail to ride off into the sunset?

Social media experts and digital marketers would like you to believe that direct mail has gone the way of the dinosaurs. But don’t be deceived by these false claims about the relevance of direct mail in today’s modern world of communication.

Every year Target Marketing conducts a Media Usage Survey. In 2015, 54% of Target Marketing respondents were using direct mail in their customer acquisition efforts.  In 2016, this rose to 58%. The use of direct mail for customer retention has risen from 51% to 55%. Direct mail is alive and kicking!

Even though people love their Facebook,

Is Your Social Campaign Prepared for 2017?

Social media has transformed today’s society. It has literally integrated into almost all aspects of our lives changing the very way we communicate, broadcast, purchase, and even plan major events.

This year was no different as many trends emerged that once again shifted how businesses interact with their consumer base. Take a look into the social trends that took 2016 by storm. How will this impact your planning as you strategize for the upcoming year? 

Muted Videos

I’m sure you have noticed that video is increasingly dominating your NewsFeed and virtually every other social media platform out there. However, much

Our spines, when aligned properly are freed to support our bodies to be their most effective. Blood flow is strong, nerves are functioning in an appropriate manner, and our pain points are a thing of the past.

Though sometimes controversial, it is believed that through chiropractic care, our spines are put in a position so that there is no interference with the nervous system, which in turn controls the function of virtually every cell, tissue, organ, and system of the body.

A perfectly aligned spine is a lot like the perfect campaign. When all facets of the campaign are working