Blog » Archive by category "Marketing" (Page 4)

Who Are You Talking To?

Target Market

A quick tip for more effective communication with your target audience.

Any freshman sitting in a Marketing-101 class will tell you that you need to identify a target market and then tailor your message directly to that market, but sometimes even the basics can be a challenge.

You have to create self-imposed limits and that’s scary to a lot of leaders (more…)

Posted by Lauren Wolcott on September 28th 2011

Know Thyself – Making Organizational Development Work For You

A group of business people drawing on a white board

Your organization’s performance reports came in and things are looking sub-par for the last quarter.  Sales are down. Margins are slim. Fundraising figures are lacking.  What is the answer?  Surely a big burst of marketing and social media engagement will end the slump, right? (more…)

Posted by George Konetes on September 22nd 2011

The Difference Between a Plan and a Strategy

Chess Pieces Strategy

These two terms, often used interchangeably are far from the same … Each is a completely different concept.

The Plan
A plan is usually a list of steps taken to accomplish a goal. A plan tackles questions like how, when, where, who, and what? A plan is a good thing to have. In fact, it is vital to the success of almost any effort. However developing a plan should not be the first step in addressing a task (more…)

Posted by George Konetes on September 19th 2011

QR Codes – The Magic Key?

Quick Response Code ink stamper

Ever since the publication of the latest statistics about the demographics of QR Code users, the blogosphere has been abuzz with ways to utilize them. It turns out that young affluent men are the most common users, and who wouldn’t want them in their target demographic?

With smartphone users steadily on the rise, the pool of people with the ability to access information by scanning these curious little codes is growing (more…)

Posted by Lauren Wolcott on September 13th 2011

Put Your Tools to Good Use

So your company or ministry or ferret club has decided you need to market yourself better?

Chances are you went on your way creating: a website (check!), a facebook page (check!), maybe a brochure or postcard (check-check!)… because those are the things you need. Right? Not exactly (more…)

Posted by Lauren Wolcott on September 6th 2011

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