Ready, Set, Action!

James 4:2 states, “You have not because you ask not.” This same principle applies to marketing. A compelling call-to-action is the most important aspect of your ad. Sadly, many businesses do not use them effectively.

Here are three ways to kick start your call-to-actions to conversions.

State your case.

In a utopian world, you ask your reader to make a move and they do it with no questions asked. Right? Well unfortunately it is not quite that simple. In order to successfully call your audience to action, you need to recognize their need. Infomercials are notorious for showcasing a hurt

5 Things Mobile Users Always Want

When it comes to creating a good mobile experience the best thing you can do is think like a user and give them what they want.  Sometimes what users value is unique to your organization and what you offer, but there are a few common threads. Here are five things that mobile users always want.

1.     Speed – Lighting fast loading and browsing ability

Anything less than instantaneous is too slow and every additional millisecond it takes to load wears on user’s               patience and willingness to stick around.  Optimize everything you can, your

Stop, Collaborate, and Listen

While that phrase may take you back to 1990 with Hypercolor shirts and Saved By the Bell (you are welcome for your earworm of the day), there are actually some keys that you can apply when working on a project that keeps you spinning your wheels.

Stop
When you are not sure if you are heading in the right direction, often times the best thing to do is stop and evaluate what it is that you are trying to accomplish.  Often we get caught up in trying to do things the quickest way, but we are not doing it

Anyone who knows me well, knows of my deep and abiding love for — and commitment to — Israel. I have traveled to the Land of the Bible more than 20 times and never grow tired of visiting the biblical sites I have read about since my youth. Over the years, I have also developed many strong relationships in Israel and consider my Israeli acquaintances to be good and true friends. 

When the American Christian Leaders For Israel, an extension of the US Branch of the International Christian Embassy Jerusalem, asked Christian leaders to sign a letter to the presidential

Recently I was asked if a gift acknowledgement letter should be sent monthly, quarterly, or in an annual letter summarizing all of the gifts given. The answer is none of the above!

DO WHAT MOM TAUGHT YOU

While growing up, when someone gave you something, what did your mom always make you say before she would let you enjoy that piece of candy or gum – two important words - THANK YOU!

Unfortunately, there are some organizations who still make the unforgiving error of not saying thank you to their donors. Not only is it the courteous thing to do, but it