How many times have you heard people connected to your organization say, “We do so many great things but so few people know about us.”? As a leader, that is a big red flag to you and a major call to action.
The heart of many non-profits beats for service. Programs and ministries are geared around meeting needs and taking care of others. Your organization naturally attracts staff and volunteers aligned with your mission and most are aligned toward action, not promotion.
Yet in the hubbub of the doing and the serving, who are your cheerleaders? What good is it