There are two things I ask people who want to use social media effectively.  What are your objectives? And, what is your budget?  Everything after that involves trying to make those ends meet. However, sometimes there are objectives and there is no budget.  You have probably encountered a similar predicament at some point.  The good news is that there are still a few things that a resourceful social media marketer can leverage.

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The Impending Tsunami of the Millennials

What role will you play in this next decade as we begin the changing of the guard, as Millennials take over the workplace? Analyses and statistical reports are pouring out of everywhere to draw our attention to the fact that the era of the Baby Boomers will be shortly drawing to a close and the Millennials, the group of individuals born between 1983 -2001, are soon to dominate businesses world-wide. Read more

The Fork in the Road

I recently read a posting in the Monday Morning Memo by Roy H. Williams that I thought was outstanding. In the article Roy discussed the difference between “BRAND-BUILDING” and “DIRECT-RESPONSE” advertising strategies. His explanation is completely in line with what I have been telling our clients for years. I am including a significant portion of his article for you to read (I have added the text effects). The implications for your business or ministry are significant. Here’s Roy…

Everyone has a business plan. Almost no one has an advertising plan. And we are coming to

Three Week Check Up

We are three weeks into 2014 and I just thought I’d ask — how are your New Year’s resolutions?

According to a recent study, only 8 percent of individuals who make New Year’s Resolutions, actually fulfill them.  Maybe you wanted to lose weight, join a gym, eat better, go to bed earlier, whatever…  But let’s be honest… three weeks into the year, it gets HARD!  Your motivation slips. You think, “I can skip today and make up for it tomorrow” for four days straight. And then you start trying to find a way

8 Email Fundraising Tips

Never lose sight of the basics! These best practices should always remain a part of your email fundraising efforts. Feel free to share these tips with others.

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