When you search for something on Google, do you care how well optimized each website in the search results is?  Probably not, you only really care about finding what you are looking for. But a lot of the SEO work being done these days centers around doing everything possible to appeal to Google so they can get into the search results. And sure, you do need to be in the search results, but you also need to communicate to people that you are what they are looking for

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Take a Page from Amazon’s Playbook

I admit, I’m a nerd. Watching 60 Minutes on a Sunday evening is something I’ve done all my life. My parents watched it when I was growing up with our one television set with its three channels, and it’s comforting. Who didn’t find Morley Safer comforting? I digress. Read more