We live in a world of big data, full of constantly updated information, more than we could hope to digest. In the digital media arena, everything is tied to data. While we certainly cannot function without analytics, there is more to making decisions. Marketing intuition is just as important today as ever.
The Nature of Intuition
In its simplest sense, intuition is a perception obtained independently of any reasoning process. Which basically means it is a hunch that you have which did not come from the data. Some people have natural intuition in certain areas, but my observation has been