3 Secrets to Writing a Killer Blog Post

More than one million blog posts have already been written today. Let that sink in.

In such a glut of self-published articles floating through cyber space, what is the trick to standing out and successfully capturing your audience’s attention?

Many variables can impact the likelihood of your blog attracting attention, but today I will only share three of them.

Without further delay, here are three secrets to writing a killer blog post.

1) Reel Them in With an Irresistible Headline

A coworker recently emailed me a list of words proven to pique the interest of readers when used in a

Kissing Cousins: Marketing and Public Relations

Marketing and Public Relations (PR) are the same, right? Nope. They are in the same family, but they’re not the same thing. They both work very well together, but if you’re looking to implement a communications plan, they work very differently. Let’s take a closer look.

Marketing is the business of promoting and selling your organization’s products or services. When you market your product, you’ll do market research to see what the consumer wants and needs, and as a result, you advertise to your audience. Marketing is truly a mixed bag of communications tools used to sell your product.


Lights, Camera, Action! Lawsuit?

You and your advertising agency have worked hard. You’ve spent a month coming up with creative ideas to help your organization bring awareness to your cause and get your message out to the masses.

After all parties have weighed in on the mission and message, your campaign gets the “green light” for production. Your campaign includes stunning photography taken in the most picturesque location showcasing the beautiful landscape critical to your messaging.

You set up the perfect shot filled with smiling faces, the lighting in the viewfinder looks like it was custom made for this moment, you take the picture. 

Facebook can be a tough proving ground, no doubt about it.  And it is easy to see success, just log on and look at your news feed. What you see are the posts which have been successful.  But for every post that you see and every page that shows up in your news feed, there are countless others who did not make it. Their posts lost the competition for space in your feed, mostly because they did not win the popularity vote needed by your fans to earn the right to be seen.

Everyone is looking for a formula on

Are You Able To Unplug?

This year on March 7 we celebrated National Day of Unplugging. I only heard about it that day, so I was not able to participate this year. But next year, I will take the challenge!

Each year, on the first Friday in March, we are asked to turn off all electronic devices for a 24-hour period, beginning sundown on Friday and ending at sundown on Saturday. No cell phones, no tablets, no TV or radio, no email, no tweets, no Facebook time, nothing electronic. People are encouraged instead to go for a walk, talk to a friend (in person), or