In one sentence, Integrated Marketing is a strategic blend of using old media, new media, and non-traditional methods to communicate a coordinated message.
Every one of those words is significant, but let me zero in on one key phrase: a coordinated message. The subtly and the success are wrapped up in these two words. You see, communicating a message or mass messages across multiple channels is a like a musical harmony, everything is in unity. A coordinated message on the other hand is a little bit more like a symphony.
In music, every instrument has a distinct and