There is a lot of focus on reaching your audience these days, which is important. But the nature of your audience defines the way you communicate with them. If your organization has an established audience then you need to get to know them. If you are creating a new audience then they need to get to know you. If you are leading your audience, then you have captured their hearts.
Building Your Audience
Whether you are launching a new organization or introducing a new product or service, you engage in audience building at some level. The goal here is essentially