In one sentence, Integrated Marketing is a strategic blend of using old media, new media, and non-traditional methods to communicate a coordinated message.

Every one of those words is significant, but let me zero in on one key phrase: a coordinated message.  The subtly and the success are wrapped up in these two words. You see, communicating a message or mass messages across multiple channels is a like a musical harmony, everything is in unity.  A coordinated message on the other hand is a little bit more like a symphony.

Messaging Harmony

In music, every instrument has a distinct and

The 5 Keys to Inbound Marketing

Inbound marketing is all about bringing your target audience to YOU. Here are 5 keys to launching and maintaining an effective inbound marketing strategy.

1. Knowing Your Audience

You cannot be all things to all people — who is your audience? In other words, who is your ideal customer? The more you can narrow your focus, the more effectively you can reach your audience, because you will know where they are and what they need. Having a complete idea of your audience will save you time and money spent on marketing to people who do

5 Marketing Strategies for the New Year

January is swiftly approaching, and now is the time when businesses and ministries alike have the opportunity to start fresh with their marketing plans. Facing the goals of a new year can be overwhelming, so here are five key areas to consider for crafting an even more successful marketing strategy for 2015.

1) let’s talk money

First things first: You need to develop a realistic budget. It is important to make sure that you are not over-spending or under-spending on your marketing for the goal you are hoping to accomplish. The number you come up with should be a balance of

3 Aspects of a Responsive Website

As we consider the move from desktop / laptop devices to tablets, phones, watches, and glasses, the term “responsive” arises more and more often in web design conversations. So what makes a site design ‘responsive’?

Responsive design originally referred to websites scaling to fit multiple sized screens. However, its meaning has expanded in recent years, and now a better description may be “Websites built to provide an experience that is optimized for each device used to access it.” While this does include scaling to fit the size of the screen, there are a few other key factors to consider, as