Starting a Media Ministry: Count the Cost

“Go and Preach the Gospel to all nations.” So says the Gospels, but when you’re in ministry, how do you apply that to the particular work that God has assigned you?

When a ministry is considering entering into the arena of media, there are so many questions that need to be answered before you begin that first broadcast “to the world.”

One of the first things you need to consider is who you are going to preach to. When it says, “preach to all nations” or “to all the world,” is your message really for “everybody?” There are many who are

We All Need Each Other

No one wants to admit it, but there is a bit of a love-hate relationship between public relations professionals and the media. It shouldn’t be that way and it certainly doesn’t have to be.  

I read far too often online or on social media about journalists who are annoyed and frustrated by someone in public relations working for coverage of their organization. Here is what it comes down to — both sides have a job to do and the ones that do it best make these opportunities mutually beneficial.

Journalists and PR professionals need each other. Journalists are consistently looking

A direct mail program should be an essential component of your ongoing fundraising communication  strategy to nurture the relationship with your donors and maintain regular engagement. One of the best fundraising direct mail tips is to segment your donor list. Why? Because segmenting helps you meet your donors where they are so you can tailor your message, ask amounts, and communication strategies to increase their giving and engagement with your organization. Let’s say you have a donor file of 30,000 names. Some of them have never given to your organization, others have given only one time, some have given multiple times,

Ready, Set, Action!

James 4:2 states, “You have not because you ask not.” This same principle applies to marketing. A compelling call-to-action is the most important aspect of your ad. Sadly, many businesses do not use them effectively.

Here are three ways to kick start your call-to-actions to conversions.

State your case.

In a utopian world, you ask your reader to make a move and they do it with no questions asked. Right? Well unfortunately it is not quite that simple. In order to successfully call your audience to action, you need to recognize their need. Infomercials are notorious for showcasing a hurt

5 Things Mobile Users Always Want

When it comes to creating a good mobile experience the best thing you can do is think like a user and give them what they want.  Sometimes what users value is unique to your organization and what you offer, but there are a few common threads. Here are five things that mobile users always want.

1.     Speed – Lighting fast loading and browsing ability

Anything less than instantaneous is too slow and every additional millisecond it takes to load wears on user’s               patience and willingness to stick around.  Optimize everything you can, your