Assume Your Donors Know All About Your Organization
In anything we do it is important to master the fundamentals. Often organizations get so caught up in the busyness of fundraising tactics that they forget about the fundamentals. There are Four Fundamentals every donor needs to know and understand about your organization.
- Your Purpose – the need you meet
- Your Mission – your inspiring plan of action
- Your Vision – how things will change
- Their Role – How they can make a difference
The more effectively you communicate these Four Fundamentals, the more your donors will engage