Social Media (Facebook/Twitter, etc.) has exploded and is changing the way we (insert just about anything you can think of here).
The question is, will “traditional marketing methods” used for generations on TV and radio translate directly to social networks?
Pozen is a small, unconventional drug developer with just 2 products approved and one on the way. According to Jason Chew, they are…
…eschewing a sales force for its planned launch of PA32540; instead, it has decided to go virtual. Led by Liz Cermak, executive vice president and chief commercial officer, the company plans to focus its