Sales via Social Media?

Social Media (Facebook/Twitter, etc.) has exploded and is changing the way we (insert just about anything you can think of here).

The question is, will “traditional marketing methods” used for generations on TV and radio translate directly to social networks?

Case Study

Pozen is a small, unconventional drug developer with just 2 products approved and one on the way.  According to Jason Chew, they are…

…eschewing a sales force for its planned launch of PA32540; instead, it has decided to go virtual. Led by Liz Cermak, executive vice president and chief commercial officer, the company plans to focus its


Your message matters — so what’s the best way to share it?

With so many different ways to deliver your message to the masses, it takes more than a hit-and-miss approach to be sure you’re finding the mark — and being the best steward of your resources. But the right combination of wisdom, experience, and creativity can ensure that you make the most impact with your message.

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