Getting Media To Tell Your Story

If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the same time.

It requires offering up unique content that you have not used before, and giving it to the outlet with no strings attached. So, how do you do that? It’s tough to give up content and not ask for a reciprocal interview or coverage in return, but that’s exactly what you need to do.

Let’s look at some tips

Starting a Media Ministry: Count the Cost

“Go and Preach the Gospel to all nations.” So says the Gospels, but when you’re in ministry, how do you apply that to the particular work that God has assigned you?

When a ministry is considering entering into the arena of media, there are so many questions that need to be answered before you begin that first broadcast “to the world.”

One of the first things you need to consider is who you are going to preach to. When it says, “preach to all nations” or “to all the world,” is your message really for “everybody?” There are many who are

It was just a few years ago when words “convergence” and “integration” emerged onto the scene. Until that time in the non-profit world, Media, Donor Development, Public Relations, and Creative were each unique disciplines that operated independently of one another.

Because agencies typically specialized in a single discipline, it would not be unusual for a single organization to have a media production company, a fundraising agency, a creative agency and a public relations firm. In fact, this model often remains the case today – but the world is changing. Read on…

With the advent of the Internet and Digital technology,

Acquire Your Own All-Access Credential

The way people consume information has changed drastically over the last few years and everyone has had to make adjustments — not just the media. If your organization is not functioning as your own media outlet, you are not taking advantage of your greatest asset — your complete access.

You know your organization more intimately than anyone else. Or, at least you should know it better than anyone else! By taking advantage of your own resources, you are your greatest ally.

If you still aren’t convinced, here are a few reasons why your organization should put forth quality time and

How Digital Changes Media Relations

It is no surprise that our dependence on digital media has revolutionized the way we connect with people. And, though many public relations fundamentals will always remain, many things have changed when it comes to interactions with media.

Reporters’ jobs have changed dramatically and as a PR professional, the way we service that industry should change as well.

News develops in real time

The news cycle is now 24 hours a day and reporters must be ready to produce a quick blurb, at the least, on the news event within minutes. Television and the web are even too slow in