Fake news. The phrase seems to be on the tip of everyone’s tongue these days. The President is tweeting about it — the news outlets are defensive about it — and even Facebook is at the center of the fake news debate.
But have you taken time to think about how this talk of fake news may be hurting your organization’s brand?
I know what you must be thinking…
“We take pride in being transparent and honest in our outreach and messaging! You can’t possibly be talking about us.”
You are probably right. You may even be insulted at the