Is Fake News Affecting Your Brand?

Fake news. The phrase seems to be on the tip of everyone’s tongue these days. The President is tweeting about it — the news outlets are defensive about it — and even Facebook is at the center of the fake news debate.

But have you taken time to think about how this talk of fake news may be hurting your organization’s brand?

I know what you must be thinking…

“We take pride in being transparent and honest in our outreach and messaging! You can’t possibly be talking about us.”

You are probably right. You may even be insulted at the

Anyone who knows me well, knows of my deep and abiding love for — and commitment to — Israel. I have traveled to the Land of the Bible more than 20 times and never grow tired of visiting the biblical sites I have read about since my youth. Over the years, I have also developed many strong relationships in Israel and consider my Israeli acquaintances to be good and true friends. 

When the American Christian Leaders For Israel, an extension of the US Branch of the International Christian Embassy Jerusalem, asked Christian leaders to sign a letter to the presidential

Acquire Your Own All-Access Credential

The way people consume information has changed drastically over the last few years and everyone has had to make adjustments — not just the media. If your organization is not functioning as your own media outlet, you are not taking advantage of your greatest asset — your complete access.

You know your organization more intimately than anyone else. Or, at least you should know it better than anyone else! By taking advantage of your own resources, you are your greatest ally.

If you still aren’t convinced, here are a few reasons why your organization should put forth quality time and

How Digital Changes Media Relations

It is no surprise that our dependence on digital media has revolutionized the way we connect with people. And, though many public relations fundamentals will always remain, many things have changed when it comes to interactions with media.

Reporters’ jobs have changed dramatically and as a PR professional, the way we service that industry should change as well.

News develops in real time

The news cycle is now 24 hours a day and reporters must be ready to produce a quick blurb, at the least, on the news event within minutes. Television and the web are even too slow in

Infinity Concepts: A History of Growth

Pittsburgh Business Times recently honored Infinity Concepts as one of the 100 fastest growing businesses in Pittsburgh. This award is based on growth during a period of three years from 2012 through 2014. It does not look like this trend will change anytime soon, as Infinity Concepts continues to grow its portfolio of clients.

Growth – in different ways – has been a pattern for Infinity Concepts from the very beginning. Infinity Concepts was started in 2002 as a small consultancy to help Christian ministry organizations across the US. There were two simple goals:

  1. To help our