Amazon Echo — Google Home – Apple HomePod — Alexa —Siri…

Voice enabled devices are currently all the rage for consumers. And, why not? I’m certainly one of the many consumers who have benefited from asking Alexa to play a music playlist, or to give me the score of last night’s game. But how does branding, marketing, and public relations fit into this new world?

Well, to be honest, no one knows just yet. There are a lot of questions that Google, Amazon, and Apple have yet to answer as to how they plan to handle some of their features

4 Ways to Appreciate Your Donors

As we approach the Thanksgiving holiday, it always puts me in the mindset of what I am thankful for.  My family, my friends, and my church are all at the top of my list. At Infinity Concepts, we are thankful for our staff, our clients, and the opportunity to make a difference in organizations around the world.

What is your organization thankful for?

One of the biggest things to be thankful for is your donors, but have you thanked them?  Sure, you are probably sending them receipt letters thanking them for their donation, but have you shown them

I’m a big fan of Amazon. I trust Amazon, I believe in Amazon, I love Amazon. I know with absolute certainty that when I order from their website I will be pleased with the outcome. And, to be fair, I have given them a fair share of chances to upset me. I order coffee, shampoo, dog food, clothes and even dishes from them. It’s the place I visit first when I’m in need of something.

The fact is, it isn’t necessarily because of the wide range of products they offer. I keep coming back because their customer service is second

Branding Your Church’s Media Ministry

One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach.  Developing a strong brand involves more than just creating a good logo.  It requires a commitment to identify and develop the media outreach as a ministry in its own right – one that donors will feel is worthy of funding.

Most church media ministries begin as an outreach of the church and are fully funded by the church budget.  However, as the media ministry grows, the financial needs related to it may become more significant than

Getting Media To Tell Your Story

If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the same time.

It requires offering up unique content that you have not used before, and giving it to the outlet with no strings attached. So, how do you do that? It’s tough to give up content and not ask for a reciprocal interview or coverage in return, but that’s exactly what you need to do.

Let’s look at some tips