Getting Media To Tell Your Story

If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the same time.

It requires offering up unique content that you have not used before, and giving it to the outlet with no strings attached. So, how do you do that? It’s tough to give up content and not ask for a reciprocal interview or coverage in return, but that’s exactly what you need to do.

Let’s look at some tips

Is Content Marketing Worth the Effort?

I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur.

But, why? And, how do you convince those who decide where time and resources are allocated that this is an important initiative?

What is Content Marketing?
It’s one of the big marketing buzz terms right now, but the purpose behind it may not be completely clear. The content your organization puts out is the greatest representation of who you are as a brand.

This content can

By, Christine Johns

Generosity. It’s a win-win strategy. It’s the dynamic that occurs when one person gives selflessly to another, based on a mutual understanding of the relationship. Both parties benefit from the affinity which results, and hopefully, a lasting bond of trust is formed.

Who doesn’t love the thought of everybody winning? When it comes to your brand, you can’t afford to be insular and self-absorbed, especially in an age where loyalty and outcomes are the primary drivers of your audience.

Consider these statistics:

  • 56% of consumers said receiving a personalized incentive would improve consideration of the brand

We All Need Each Other

No one wants to admit it, but there is a bit of a love-hate relationship between public relations professionals and the media. It shouldn’t be that way and it certainly doesn’t have to be.  

I read far too often online or on social media about journalists who are annoyed and frustrated by someone in public relations working for coverage of their organization. Here is what it comes down to — both sides have a job to do and the ones that do it best make these opportunities mutually beneficial.

Journalists and PR professionals need each other. Journalists are consistently looking

Public Relations

A Little Money Goes a Long Way

There has long been a belief that public relations is “free” publicity for an organization. Though hours of strategy and relationship building must be dedicated to achieving any type of publicity, the cost associated with this type of promotion is thought to be relatively low and economical.

While PR remains the most effective way to earn the public’s trust, there is now, certainly, a necessity for a paid component, which takes us away from the traditional views of what PR embodies.

Before everyone throws their hands up in frustration, let’s take