By, Christine Johns

Generosity. It’s a win-win strategy. It’s the dynamic that occurs when one person gives selflessly to another, based on a mutual understanding of the relationship. Both parties benefit from the affinity which results, and hopefully, a lasting bond of trust is formed.

Who doesn’t love the thought of everybody winning? When it comes to your brand, you can’t afford to be insular and self-absorbed, especially in an age where loyalty and outcomes are the primary drivers of your audience.

Consider these statistics:

  • 56% of consumers said receiving a personalized incentive would improve consideration of the brand

We All Need Each Other

No one wants to admit it, but there is a bit of a love-hate relationship between public relations professionals and the media. It shouldn’t be that way and it certainly doesn’t have to be.  

I read far too often online or on social media about journalists who are annoyed and frustrated by someone in public relations working for coverage of their organization. Here is what it comes down to — both sides have a job to do and the ones that do it best make these opportunities mutually beneficial.

Journalists and PR professionals need each other. Journalists are consistently looking

Public Relations

A Little Money Goes a Long Way

There has long been a belief that public relations is “free” publicity for an organization. Though hours of strategy and relationship building must be dedicated to achieving any type of publicity, the cost associated with this type of promotion is thought to be relatively low and economical.

While PR remains the most effective way to earn the public’s trust, there is now, certainly, a necessity for a paid component, which takes us away from the traditional views of what PR embodies.

Before everyone throws their hands up in frustration, let’s take

Are You Thoughtful?

I would like a quick show of hands (okay, not really)… How many times has someone told you (or you have told someone else) “I need a press release!”? And, that marks the extent of the solution to your public relations challenges. 

Unfortunately, a true strategy is often overlooked by marketers because PR appears complicated, not easily quantifiable and honestly, can be quite varied from one organization to another. All of the listed reasons are why a solid, personalized strategy is necessary.

There are many simple questions to ask yourself when developing your strategy. Be sure to think not only

Making the Most of Your Campaign

As the Super Bowl approaches this weekend, thoughts of touchdowns and interceptions quickly shift to the second game played on that fateful Sunday night. Everyone quiets down as play stops and the score fades to black. It is time for the commercials. Why exactly is it that we have such a fascination with Super Bowl ads? The answer is fairly simple — they go above and beyond to make us feel something.

Some ads tug at your heartstrings, some surprise us, some make us laugh and still others make our hearts beat faster. But, the best ads are the ones