When things go south…

Just recently my whole town faced an issue with a water main break that left all of the households and businesses without water. There was absolutely no water at all. Suddenly the township had a press release.

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Of course, one thing that is always certain in our lives is transition. When we grow as individuals, time and place often comes to separate us from those we once knew, and the things we became familiar with. We move from neighborhood to neighborhood, high school to college, or occupation to occupation. When our plans and purposes change, we are naturally forced to re-adapt and build new identities within a community and acquaint ourselves with new people.

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So perhaps you are the proverbial social media “social butterfly.” Yet of the close to 700 Facebook friends you connect with regularly, you really only “know” a percentage of those. When it comes down to those you have actually met in person or have a close personal relationship with, the number decreases even more. So herein lies the significant concern with businesses and online public relations.  Social media is merely a tool to build and nurture “real” or existing relationships, not quite as much to generate new ones.

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We have all been there, in a place where we have spent countless hours preparing for that “big pitch.” Job interviews, proposals, presentations; you name it. They require much time and much focus. When that big day finally arrived, it was your time to effectively communicate who you are, your capabilities, and what you could do for others. You planned ahead, didn’t procrastinate, and created the most polished and formal presentation that you ever thought possible.

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