Facebook is always changing.  The culture, the best practices, and the algorithm – they are always evolving.  And the best way to stay at the front of the pack is to make adjustments every step of the way.  But sometimes, we get caught up focusing in other areas and are unable to stay on top of Facebook changes and the necessary adaptations to our approach.  So I wanted to give you a short list of simple things you can do to keep your Facebook presence up to date.

I see many of these left undone on a regular basis, so

What Does Optimization REALLY Mean?

The web is abuzz with all sorts of optimization these days.  We have search engine optimization, landing page optimization, email optimization, website optimization, broadcast media optimization, social media optimization and so on.  But what does it all mean? And is there really anything to it?  There is actually a very simple way to cut through all of the fancy talk and get to the bottom line.

According to the dictionary, the word optimize means to make as effective, perfect, or useful as possible. To make the best of.

Therefore, when you optimize a website for search engines, for example,

When asked what they want, Facebook page engagement or growth, most people say both.  And sure, that would be great, but it is not quite that simple.  Adding new Facebook fans impacts the engagement equation. There is a conceptual issue and a math issue that many people do not take into account.  Understanding these general concepts will help you optimize your resources and maximize your impact.

The Difference Between Likes and Really Liking

When you are legitimately growing your audience, you are in effect marketing to your target audience and gaining people’s interest in your page.  When people “Like” your

3 Aspects of a Responsive Website

As we consider the move from desktop / laptop devices to tablets, phones, watches, and glasses, the term “responsive” arises more and more often in web design conversations. So what makes a site design ‘responsive’?

Responsive design originally referred to websites scaling to fit multiple sized screens. However, its meaning has expanded in recent years, and now a better description may be “Websites built to provide an experience that is optimized for each device used to access it.” While this does include scaling to fit the size of the screen, there are a few other key factors to consider, as