3 Aspects of a Responsive Website

As we consider the move from desktop / laptop devices to tablets, phones, watches, and glasses, the term “responsive” arises more and more often in web design conversations. So what makes a site design ‘responsive’?

Responsive design originally referred to websites scaling to fit multiple sized screens. However, its meaning has expanded in recent years, and now a better description may be “Websites built to provide an experience that is optimized for each device used to access it.” While this does include scaling to fit the size of the screen, there are a few other key factors to consider, as

5 Tips For Managing Big Facebook Campaigns

When you run a small Facebook campaign, things are simple, variables are few, and measurement is easy.  But as you scale up, there are layers of complexity that are invariably added to the mix. Some people would recommend just setting up a small campaign and increasing the spend; and that’s an option, but there is a lot more potential here.  If you handle a big spend wisely, you can be drastically more efficient and effective.

1) Target Target Target

Targeting the right audience is always critical, for big or small campaigns.  But it’s actually easier to target a small niche audience

Business Apps from The Beatles

The Fab Four arrived in America 50 years ago this Fall. So let’s take a couple of minutes to list some business, productivity and/or travel applications that The Beatles may have inspired with their biggest hits. Hundreds of millions can’t imagine life without their music, and these apps are among those that yours truly cannot properly function without.

“Let It Be”

Buffer

Everyone has a favorite social media editing + distribution dashboard, and this is mine. Buffer  offers a clean and easy-to-use interface across all my accounts, on all of my devices,

Pretend for a moment that you manage a brick-and-mortar retail store.  Who do you think are the most likely people to buy something from your store?  Your first thought is people who like your product, and your second thought probably points to a specific type of person.

The better answer is the people who are in your store.

This simple idea holds true online as well.  The people who are most likely to engage with your website are the people who visit it.

Digital Window Shoppers

When it comes to advertising, you are either trying to get new people into

In case you have not heard, Google recently announced they would begin using website security features as a variable for determining search rankings. If your site already has HTTPS security in place across your entire website then you are on the fast track. If not, then this is something you should be thinking about right away!

Word Soup and Salad

This is not meant to be a deep tech post, but let me get some acronyms on the table for you. HTTPS stands for HyperText Transfer Protocol Secure, which is a roundabout way of saying HTTP which has been