Many people know that Google AdWords is synonymous with those little text ads that pop up in Google when you search for things. But AdWords is a lot bigger and does a lot more than just search ads. In fact, it is one the biggest and most versatile advertising platforms in the world.

Here are three things that most people do not know about Google AdWords.

1. AdWords is not just search ads, it is Internet-wide display advertising. Using the same tools and the same login, AdWords can be used to place image ads and even video ads across the

Every year, 30 million people will play fantasy football. It has grown into a billion dollar industry spawning television shows, literature, and honest to goodness academic research. ESPN, for example, employs MBA graduates to run regression analysis to observe trends and establish statistic projections for players.

Can you think of another industry that puts so much thought, planning and analysis into their strategy?

Marketing!

The world of online marketing is evolving just as fast as fantasy football, and the similarities between the two are not limited to the types of people they depend on:

Set your strategy like a lineup

5 Tips For Online Success

Your brand has a lot to say but if you aren’t visible do you really exist? More than ever a strong online presence is vital, not just to future growth but to current survival.

My dad and I were leaving a grocery store while on vacation a few weeks ago and he said to me laughing as we rushed out the doors: “if I had this experience every time I went shopping, I might enjoy it a lot more.” Now, my dad and I have an amazing relationship and love to spend time together, but it had nothing to do

Facebook is always changing.  The culture, the best practices, and the algorithm – they are always evolving.  And the best way to stay at the front of the pack is to make adjustments every step of the way.  But sometimes, we get caught up focusing in other areas and are unable to stay on top of Facebook changes and the necessary adaptations to our approach.  So I wanted to give you a short list of simple things you can do to keep your Facebook presence up to date.

I see many of these left undone on a regular basis, so

What Does Optimization REALLY Mean?

The web is abuzz with all sorts of optimization these days.  We have search engine optimization, landing page optimization, email optimization, website optimization, broadcast media optimization, social media optimization and so on.  But what does it all mean? And is there really anything to it?  There is actually a very simple way to cut through all of the fancy talk and get to the bottom line.

According to the dictionary, the word optimize means to make as effective, perfect, or useful as possible. To make the best of.

Therefore, when you optimize a website for search engines, for example,