January is swiftly approaching, and now is the time when businesses and ministries alike have the opportunity to start fresh with their marketing plans. Facing the goals of a new year can be overwhelming, so here are five key areas to consider for crafting an even more successful marketing strategy for 2015.
1) let’s talk money
First things first: You need to develop a realistic budget. It is important to make sure that you are not over-spending or under-spending on your marketing for the goal you are hoping to accomplish. The number you come up with should be a balance of