5 Marketing Strategies for the New Year

January is swiftly approaching, and now is the time when businesses and ministries alike have the opportunity to start fresh with their marketing plans. Facing the goals of a new year can be overwhelming, so here are five key areas to consider for crafting an even more successful marketing strategy for 2015.

1) let’s talk money

First things first: You need to develop a realistic budget. It is important to make sure that you are not over-spending or under-spending on your marketing for the goal you are hoping to accomplish. The number you come up with should be a balance of

When asked what they want, Facebook page engagement or growth, most people say both.  And sure, that would be great, but it is not quite that simple.  Adding new Facebook fans impacts the engagement equation. There is a conceptual issue and a math issue that many people do not take into account.  Understanding these general concepts will help you optimize your resources and maximize your impact.

The Difference Between Likes and Really Liking

When you are legitimately growing your audience, you are in effect marketing to your target audience and gaining people’s interest in your page.  When people “Like” your

5 Tips For Managing Big Facebook Campaigns

When you run a small Facebook campaign, things are simple, variables are few, and measurement is easy.  But as you scale up, there are layers of complexity that are invariably added to the mix. Some people would recommend just setting up a small campaign and increasing the spend; and that’s an option, but there is a lot more potential here.  If you handle a big spend wisely, you can be drastically more efficient and effective.

1) Target Target Target

Targeting the right audience is always critical, for big or small campaigns.  But it’s actually easier to target a small niche audience

Pretend for a moment that you manage a brick-and-mortar retail store.  Who do you think are the most likely people to buy something from your store?  Your first thought is people who like your product, and your second thought probably points to a specific type of person.

The better answer is the people who are in your store.

This simple idea holds true online as well.  The people who are most likely to engage with your website are the people who visit it.

Digital Window Shoppers

When it comes to advertising, you are either trying to get new people into

In case you have not heard, Google recently announced they would begin using website security features as a variable for determining search rankings. If your site already has HTTPS security in place across your entire website then you are on the fast track. If not, then this is something you should be thinking about right away!

Word Soup and Salad

This is not meant to be a deep tech post, but let me get some acronyms on the table for you. HTTPS stands for HyperText Transfer Protocol Secure, which is a roundabout way of saying HTTP which has been