There are blogs that cover every subject, every industry, every topic, every second of every day.  Some posts are very informative, rich with cutting edge knowledge and wisdom.  Other posts, well, are not.  The blog post’s title is the number one way that readers try to sort between the good, the bad, and the ugly.  Writing a good post title is just as important as writing a good post.  Most people will never even see the post unless they are interested in the title.

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Someone asked me the other day about how the average person is supposed to keep up with all of the changes in the fields of social media, SEO, and inbound marketing.  I was a bit caught off guard by both the question and the tone.  It then occurred to me that not everyone spends the first part of their day actively reviewing everything that’s happened in those fields in the past 24 hours and tweeting about it.  My first thought was to find people like me, but my second thought was that would make me