It is widely known and accepted that social media is one of the most powerful forms of communication today. With power this great also comes the risk of consequence. Social media is the one of the strongest forces available to amplify your platform. It can also can amplify your mistakes.

For many organizations, these mistakes can be costly. Once something is made public online, it is permanent. Many organizations have tended to not fully jump into these deep waters. However, a partial dive can be equally as costly if you are making these social media mistakes.

How many of these

The 3 “R’s” of Content

As an organization, it is most likely safe to assume that you invest valuable time, research, and money into creating quality content. Last year almost 90 percent of organizations deemed content marketing as a primary strategy with lead generation and sales closely behind. There’s only one issue. Only 6 percent of organizations find their content marketing actually effective!

With each new content that is published, you hope to both inspire and captivate your audience. However, have you ever feared that your content might not generate traction or fall flat altogether? Shockingly, you just might have a reason to fear after

Snapchat was once the dark horse newcomer of the social media platforms. When it came on the scene, many did not know what to make of it — nor did they understand the craze of it among Millennials and Generation Z’s. Some predicted it would simply be a passing fad. However, with over 160 million daily visitors and 5 billion video views, Snapchat is clearly here to stay.

Despite the growing traction of this five-year old platform, Snapchat is still met with uncertainty and skepticism when it comes to marketing. Marketing relies heavily on social proofs to establish credibility. Unlike

Is Your Social Campaign Prepared for 2017?

Social media has transformed today’s society. It has literally integrated into almost all aspects of our lives changing the very way we communicate, broadcast, purchase, and even plan major events.

This year was no different as many trends emerged that once again shifted how businesses interact with their consumer base. Take a look into the social trends that took 2016 by storm. How will this impact your planning as you strategize for the upcoming year? 

Muted Videos

I’m sure you have noticed that video is increasingly dominating your NewsFeed and virtually every other social media platform out there. However, much

What I am about to tell you is not found in any textbook and is not openly discussed among many of the social media elite.  It is a lesson learned from experience and honest observation.  The lesson is that every social media platform, particularly Facebook, has a point of critical mass that you must reach to be effective.  This critical mass is a function of size and engagement.

Defining Critical Mass

Everyone’s first question is “how many fans do I need to reach critical mass?” The answer is simple yet un-gratifying: it varies.  I have seen critical mass occur at