Snapchat was once the dark horse newcomer of the social media platforms. When it came on the scene, many did not know what to make of it — nor did they understand the craze of it among Millennials and Generation Z’s. Some predicted it would simply be a passing fad. However, with over 160 million daily visitors and 5 billion video views, Snapchat is clearly here to stay.

Despite the growing traction of this five-year old platform, Snapchat is still met with uncertainty and skepticism when it comes to marketing. Marketing relies heavily on social proofs to establish credibility. Unlike

Is Your Social Campaign Prepared for 2017?

Social media has transformed today’s society. It has literally integrated into almost all aspects of our lives changing the very way we communicate, broadcast, purchase, and even plan major events.

This year was no different as many trends emerged that once again shifted how businesses interact with their consumer base. Take a look into the social trends that took 2016 by storm. How will this impact your planning as you strategize for the upcoming year? 

Muted Videos

I’m sure you have noticed that video is increasingly dominating your NewsFeed and virtually every other social media platform out there. However, much

What I am about to tell you is not found in any textbook and is not openly discussed among many of the social media elite.  It is a lesson learned from experience and honest observation.  The lesson is that every social media platform, particularly Facebook, has a point of critical mass that you must reach to be effective.  This critical mass is a function of size and engagement.

Defining Critical Mass

Everyone’s first question is “how many fans do I need to reach critical mass?” The answer is simple yet un-gratifying: it varies.  I have seen critical mass occur at

The Snapshot of SnapChat for Small Businesses

What social media platform is relatively new, has a yellow, ghost-shaped logo, and has virtually every teen and twenty-something in selfie overload? You guessed it. SnapChat! 

Bursting onto the scene, this app has emerged in popularity among the ranks of its established competitors like Facebook and its recently acquired Instagram, along with Twitter.  So the question in every small business owner’s mind is, is this new social platform worth the investment?

What is SnapChat?

SnapChat is a mobile app that allows a user to send videos and images that time lapsed to disappear after a few seconds of viewing. Almost

Let’s go back to the good ole days of grade school. I understand that may have been some time ago for some, but humor me. Do you remember your first crush? – That cute boy or girl you couldn’t stop thinking about. How they smiled or styled their hair. 

You drew your crush’s name next to yours in hearts and wrote love letters you knew you would never show them. You would daydream about them thinking of you in class and you happened to somehow always be at your locker the exact moment they passed. It may seem a little