What social media platform is relatively new, has a yellow, ghost-shaped logo, and has virtually every teen and twenty-something in selfie overload? You guessed it. SnapChat!
Bursting onto the scene, this app has emerged in popularity among the ranks of its established competitors like Facebook and its recently acquired Instagram, along with Twitter. So the question in every small business owner’s mind is, is this new social platform worth the investment?
What is SnapChat?
SnapChat is a mobile app that allows a user to send videos and images that time lapsed to disappear after a few seconds of viewing. Almost