When people think about a “cause” they often picture some enthusiastic young people carrying signs and taking a stand for what they believe in. But the truth is, if you are using digital media for almost any purpose, you have a cause. And how you manage that cause will determine if your marketing approach will be effective.
What Is A Cause?
Your cause is what drives you, your organization, or your product. It is not just your messaging, it is what your messaging is built on. It’s the stuff that you think is important enough to tell other people about.