It is no surprise that our dependence on digital media has revolutionized the way we connect with people. And, though many public relations fundamentals will always remain, many things have changed when it comes to interactions with media.
Reporters’ jobs have changed dramatically and as a PR professional, the way we service that industry should change as well.
News develops in real time
The news cycle is now 24 hours a day and reporters must be ready to produce a quick blurb, at the least, on the news event within minutes. Television and the web are even too slow in