Have you ever taken the bait and clicked on a really good ad? I mean, you knew it was an ad and clicked it anyway? I have, but I can tell you that it does not happen often.
“Why do I click on it?” you ask. Because I am intrigued or excited and want to find out more information about what seems to be natural, organic content. And that is the key: if people feel like your content is organic and not a sales piece, then they will be comfortable with clicking. Read more