Have you ever taken the bait and clicked on a really good ad?  I mean, you knew it was an ad and clicked it anyway?  I have, but I can tell you that it does not happen often.

“Why do I click on it?” you ask. Because I am intrigued or excited and want to find out more information about what seems to be natural, organic content.  And that is the key: if people feel like your content is organic and not a sales piece, then they will be comfortable with clicking. Read more

Sometimes the best marketing wisdom is hiding in plain sight!

Everyone is looking for hidden social media marketing secrets, some new and little known tactic that will tip the scales in their favor. Marketers are looking for that one hidden truth that they have not yet found to answer all of their questions. And while certainly there is new information that could help each one of us, I believe the real secret is very obvious and often ignored; testing!  Read more

This is a snippet from a wonderfully kind post written by Gail McWilliams, a compelling author, speaker, radio host, and long time friend of Infinity Concepts. As an inspiring, motivating and humorous professional speaker, she empowers others with a renewed reach toward dreams and purpose they once thought impossible. Thanks so much Gail, you are such a pleasure to work with! Read more

Almost a billion people are using Facebook, but most are unaware of the “secret sauce” that determines what they see. Many are blissfully unaware that not all the content they post is seen by even their closest friends, and that the longer they go without anyone interacting with their content, the less anyone sees their posts.  Bottom line – if no one likes your stuff, eventually almost no one will see it. Read more

There is a lot of buzz right now about the power of social media advertising and search engine advertising. And while I would certainly agree that each is buzz worthy, I would not necessarily recommend using both, or either. Like with any marketing channel, you need to have a strategic purpose behind any effort or expenditure. But in order to make a strategic decision, you need to have a foundational understanding of your options. And that is where this post comes in: to compare and contrast the strengths and weaknesses, and the appropriate applications of