What I am about to tell you is not found in any textbook and is not openly discussed among many of the social media elite.  It is a lesson learned from experience and honest observation.  The lesson is that every social media platform, particularly Facebook, has a point of critical mass that you must reach to be effective.  This critical mass is a function of size and engagement.

Defining Critical Mass

Everyone’s first question is “how many fans do I need to reach critical mass?” The answer is simple yet un-gratifying: it varies.  I have seen critical mass occur at

3 Secrets to Writing a Killer Blog Post

More than one million blog posts have already been written today. Let that sink in.

In such a glut of self-published articles floating through cyber space, what is the trick to standing out and successfully capturing your audience’s attention?

Many variables can impact the likelihood of your blog attracting attention, but today I will only share three of them.

Without further delay, here are three secrets to writing a killer blog post.

1) Reel Them in With an Irresistible Headline

A coworker recently emailed me a list of words proven to pique the interest of readers when used in a

Facebook can be a tough proving ground, no doubt about it.  And it is easy to see success, just log on and look at your news feed. What you see are the posts which have been successful.  But for every post that you see and every page that shows up in your news feed, there are countless others who did not make it. Their posts lost the competition for space in your feed, mostly because they did not win the popularity vote needed by your fans to earn the right to be seen.

Everyone is looking for a formula on

There are two things I ask people who want to use social media effectively.  What are your objectives? And, what is your budget?  Everything after that involves trying to make those ends meet. However, sometimes there are objectives and there is no budget.  You have probably encountered a similar predicament at some point.  The good news is that there are still a few things that a resourceful social media marketer can leverage.

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