The ROI of Building a Facebook Audience

Many people seem to intuitively grasp the idea that building a big Facebook audience is important. There are a lot of pros in terms of brand awareness, building relationship, engaging your target users, regular communication, etc. However, the value of these things can be difficult to measure. But if you can generate rock solid ROI that demonstrates the value of an audience in tangible revenue, then things have moved to another level.

Beyond The “Fuzzy” Benefits

While I think building a big Facebook audience is important, the pragmatist in me cannot accept the popular idea that you should do it

Myth: Hashtags are just used to tweet. Today, they are used across all social media platforms including Instagram, Facebook, Vine, Pinterest and Google+. Their role has evolved from a mere add-on or a method of tapping into consumer conversations. Hashtags can be the driving force behind your brand messaging- improving SEO, magnifying reach, and more.

Do you know how to strategically implement hashtags into your campaign? Here are key strategies to effectively incorporate hashtags into your social media marketing.

Test, test, test!

With the vast range of the internet, multiple interpretations of your hashtag can occur. You do not want

3 New Facebook Updates That Are Turning Heads

Facebook is constantly growing, updating, and testing new ideas.  A lot of helpful things are in the pipeline, but here are three that are particularly noteworthy.

1)      Video Algorithm to Focus on Views more than Engagement

Facebook is changing the rules for how EdgeRank is calculated for videos.  They are adding a new variable near the top of their list, and that is how many times a video is unmuted or expanded to full size.  Previously, likes, shares, and comments were the biggest engagement variables that determined how many people Facebook showed a video.  And while those variables are still

7 Tips To Improve Your Cost Per Conversion

For almost everyone online, in just about every field, everything hinges on conversions. A conversion simply means that someone did something that you marked as a key objective.  They may have converted from being a watcher to a customer, or from a prospect to a donor.  Maybe they converted from an anonymous website visitor to become a lead with an email address.  Whatever the criteria, everyone depends on conversions.

Whether it is direct or not, we all spend to get conversions.  Maybe we spend marketing dollars or time, perhaps we spend credibility and social capital.  Whatever the currency, if you

A lot of people want to use Facebook to generate sales, donations, and new business.  While Facebook can work marvelously to accomplish these objectives, it is rarely a direct transaction.  In order to leverage the promotional power of Facebook, you need to adapt your promotion and probably your sales process.

Why Are They There?

People do not visit Facebook with the intent of conducting a transaction, their purpose is very different.  Just as people who are in a social or entertainment kind of mindset are not quick to consider buying things.

The Actions People Want To Take

The fastest way