Pretend for a moment that you manage a brick-and-mortar retail store.  Who do you think are the most likely people to buy something from your store?  Your first thought is people who like your product, and your second thought probably points to a specific type of person.

The better answer is the people who are in your store.

This simple idea holds true online as well.  The people who are most likely to engage with your website are the people who visit it.

Digital Window Shoppers

When it comes to advertising, you are either trying to get new people into

5 MORE Secrets to Blogging Success

If you are looking for tips on how to boost the success of your blog posts, you have come to the right place! This article picks up where 3 Secrets to Writing a Killer Blog Post left off. You might remember that those secrets were:

  • Reel them in with an irresistible headline
  • Promise a solution to a problem
  • Leave them wanting more

Now, I have five more secrets to blogging success that you don’t want to miss. Here they are:

1. Use six words in the headline

Research shows that six is the ideal number of words

13 Landing Page Best Practices

Capturing new names is a critical step in building and sustaining your fundraising efforts. So you develop a special offer, with just the right premium, and cast your message to the four corners of the digital world to reach the most likely respondents. But once these throngs of potential hand raisers arrive at your new landing page, what percentage of them complete the mission, share their information, and dive into your database? Here are some reminders when creating that landing page, measuring its performance, and adjusting it to increase Form Completion Rate (FCR).

1

Match the creative and the context.

In case you have not heard, Google recently announced they would begin using website security features as a variable for determining search rankings. If your site already has HTTPS security in place across your entire website then you are on the fast track. If not, then this is something you should be thinking about right away!

Word Soup and Salad

This is not meant to be a deep tech post, but let me get some acronyms on the table for you. HTTPS stands for HyperText Transfer Protocol Secure, which is a roundabout way of saying HTTP which has been

I just read some research touting the virtues of Facebook mobile ads. A lot of praise was being given to mobile being more cost effective, having higher click through rates, and producing more web traffic. Facebook of course is loving the attention and is promoting data of their own to convince people that all these things are true. The problem is, as impressive as these metrics are, they are not revealing whether or not the advertising is working.

Yes Mobile Has Value – But Is It Oversold?

I should disclose right now that I think mobile is tremendously important and