Facebook is always changing.  The culture, the best practices, and the algorithm – they are always evolving.  And the best way to stay at the front of the pack is to make adjustments every step of the way.  But sometimes, we get caught up focusing in other areas and are unable to stay on top of Facebook changes and the necessary adaptations to our approach.  So I wanted to give you a short list of simple things you can do to keep your Facebook presence up to date.

I see many of these left undone on a regular basis, so

5 Marketing Strategies for the New Year

January is swiftly approaching, and now is the time when businesses and ministries alike have the opportunity to start fresh with their marketing plans. Facing the goals of a new year can be overwhelming, so here are five key areas to consider for crafting an even more successful marketing strategy for 2015.

1) let’s talk money

First things first: You need to develop a realistic budget. It is important to make sure that you are not over-spending or under-spending on your marketing for the goal you are hoping to accomplish. The number you come up with should be a balance of

When asked what they want, Facebook page engagement or growth, most people say both.  And sure, that would be great, but it is not quite that simple.  Adding new Facebook fans impacts the engagement equation. There is a conceptual issue and a math issue that many people do not take into account.  Understanding these general concepts will help you optimize your resources and maximize your impact.

The Difference Between Likes and Really Liking

When you are legitimately growing your audience, you are in effect marketing to your target audience and gaining people’s interest in your page.  When people “Like” your

8 Digital Marketing Ideas for 2015

The holidays are nearly upon us, and soon the fallen leaves and jingling bells will be followed by another sign of year’s end: Marketing articles for 2015. Since “Get Ready for Next Year” season now runs from September thru February, and “What We’re Doing Wrong” is a year-round obsession, allow me to indulge in some pre-holiday joy-spreading with a list of elements to keep in mind as you make your digital marketing plans for 2015.



You may already be in the front seat on this bandwagon, but it promises to get bigger and better. According to the IAB,

5 Tips For Managing Big Facebook Campaigns

When you run a small Facebook campaign, things are simple, variables are few, and measurement is easy.  But as you scale up, there are layers of complexity that are invariably added to the mix. Some people would recommend just setting up a small campaign and increasing the spend; and that’s an option, but there is a lot more potential here.  If you handle a big spend wisely, you can be drastically more efficient and effective.

1) Target Target Target

Targeting the right audience is always critical, for big or small campaigns.  But it’s actually easier to target a small niche audience