This is a snippet from a wonderfully kind post written by Gail McWilliams, a compelling author, speaker, radio host, and long time friend of Infinity Concepts. As an inspiring, motivating and humorous professional speaker, she empowers others with a renewed reach toward dreams and purpose they once thought impossible. Thanks so much Gail, you are such a pleasure to work with! Read more
Almost a billion people are using Facebook, but most are unaware of the “secret sauce” that determines what they see. Many are blissfully unaware that not all the content they post is seen by even their closest friends, and that the longer they go without anyone interacting with their content, the less anyone sees their posts. Bottom line – if no one likes your stuff, eventually almost no one will see it. Read more
There is a lot of buzz right now about the power of social media advertising and search engine advertising. And while I would certainly agree that each is buzz worthy, I would not necessarily recommend using both, or either. Like with any marketing channel, you need to have a strategic purpose behind any effort or expenditure. But in order to make a strategic decision, you need to have a foundational understanding of your options. And that is where this post comes in: to compare and contrast the strengths and weaknesses, and the appropriate applications of
Prevailing marketing wisdom tells you to go where your audience is. And if nearly every American who has a computer is on Facebook, then most of your audience is likely there. And while there is a lot of truth to that, just because your audience is there does not mean it is aware of you. Building brand awareness on social media requires a different approach than traditional media. You need a strategy that is custom tailored to your brand and audience; cookie cutter approaches will only take you so far.
The Internet is abuzz with blog posts, articles, and eBooks that describe social media best practices. As technology develops and social platforms adapt, we find contemporary best practices in a state of constant refinement. However, the core principles of wisdom do not change much, even over great lengths of time. And when it comes to social media, there is a lot to be learned about what has already been learned. Read more