Measuring the success of your campaign is a vital facet of marketing. It is critical to view how your marketing efforts are contributing to the organization’s bottom line. If you are engaging in social media, then you should be measuring those activities. What is the best way to measure the effectiveness of your social media content?
Determine your social media goals.
Before posting content, you need to identify your social media goals and objectives. What is your organization trying to accomplish? Define your target audience and which social media outlets they utilize. Think about the desired response of your audience.