When marketers think about utilizing technology to reach a particular generation, Millennials usually are the first to come to mind. Naturally so, this generation was an integral reason behind the explosion of technology giants like Apple and Facebook. But what about Generation Z and why should you take notice of this emerging new generation?

Let’s start with the basics. Who is Generation Z? Generation Z, also known as the iGeneration, are those born in 1994 to present. Unlike their generational predecessors, this generation has never seen a world without technology and have practically grown up with a smartphone in hand.

It was just a few years ago when words “convergence” and “integration” emerged onto the scene. Until that time in the non-profit world, Media, Donor Development, Public Relations, and Creative were each unique disciplines that operated independently of one another.

Because agencies typically specialized in a single discipline, it would not be unusual for a single organization to have a media production company, a fundraising agency, a creative agency and a public relations firm. In fact, this model often remains the case today – but the world is changing. Read on…

With the advent of the Internet and Digital technology,

Facebook has recently taken steps to try and centralize customer service and brand-to-consumer conversation worldwide. Of course they are not calling it that, but it seems pretty obvious.

Subtle Changes, Big Implications

Facebook is endowing business pages, of which there are now more than 50 MILLION, with advanced messaging and chat functionality to channel and respond to inbound inquiries. Pages are now displaying responsiveness badges for the speed which they reply to private messages. And only pages that respond to 90% of inquiries within 5 minutes earn the top “Very Responsive” badge.

They are also letting page admins put up

When people think about a “cause” they often picture some enthusiastic young people carrying signs and taking a stand for what they believe in. But the truth is, if you are using digital media for almost any purpose, you have a cause. And how you manage that cause will determine if your marketing approach will be effective.

What Is A Cause?

Your cause is what drives you, your organization, or your product. It is not just your messaging, it is what your messaging is built on. It’s the stuff that you think is important enough to tell other people about.

How Digital Changes Media Relations

It is no surprise that our dependence on digital media has revolutionized the way we connect with people. And, though many public relations fundamentals will always remain, many things have changed when it comes to interactions with media.

Reporters’ jobs have changed dramatically and as a PR professional, the way we service that industry should change as well.

News develops in real time

The news cycle is now 24 hours a day and reporters must be ready to produce a quick blurb, at the least, on the news event within minutes. Television and the web are even too slow in