Facebook can be a tough proving ground, no doubt about it.  And it is easy to see success, just log on and look at your news feed. What you see are the posts which have been successful.  But for every post that you see and every page that shows up in your news feed, there are countless others who did not make it. Their posts lost the competition for space in your feed, mostly because they did not win the popularity vote needed by your fans to earn the right to be seen.

Everyone is looking for a formula on

There are two things I ask people who want to use social media effectively.  What are your objectives? And, what is your budget?  Everything after that involves trying to make those ends meet. However, sometimes there are objectives and there is no budget.  You have probably encountered a similar predicament at some point.  The good news is that there are still a few things that a resourceful social media marketer can leverage.

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