By now, you probably have seen Christmas decorations starting to appear in stores. It seems the holiday season arrives earlier each year! The reason for this is November and December are the two biggest months of the year in sales for businesses and crucial for the bottom line.

But did you know that all nonprofits raise up to 40% of their donations in the last six weeks of the year? How is your organization gearing up to maximize its year-end fundraising goals? 

To help you raise more money this year than in the past, start with these simple, proven steps: 

Every year, 30 million people will play fantasy football. It has grown into a billion dollar industry spawning television shows, literature, and honest to goodness academic research. ESPN, for example, employs MBA graduates to run regression analysis to observe trends and establish statistic projections for players.

Can you think of another industry that puts so much thought, planning and analysis into their strategy?

Marketing!

The world of online marketing is evolving just as fast as fantasy football, and the similarities between the two are not limited to the types of people they depend on:

Set your strategy like a lineup

The ROI of Building a Facebook Audience

Many people seem to intuitively grasp the idea that building a big Facebook audience is important. There are a lot of pros in terms of brand awareness, building relationship, engaging your target users, regular communication, etc. However, the value of these things can be difficult to measure. But if you can generate rock solid ROI that demonstrates the value of an audience in tangible revenue, then things have moved to another level.

Beyond The “Fuzzy” Benefits

While I think building a big Facebook audience is important, the pragmatist in me cannot accept the popular idea that you should do it

Myth: Hashtags are just used to tweet. Today, they are used across all social media platforms including Instagram, Facebook, Vine, Pinterest and Google+. Their role has evolved from a mere add-on or a method of tapping into consumer conversations. Hashtags can be the driving force behind your brand messaging- improving SEO, magnifying reach, and more.

Do you know how to strategically implement hashtags into your campaign? Here are key strategies to effectively incorporate hashtags into your social media marketing.

Test, test, test!

With the vast range of the internet, multiple interpretations of your hashtag can occur. You do not want

3 New Facebook Updates That Are Turning Heads

Facebook is constantly growing, updating, and testing new ideas.  A lot of helpful things are in the pipeline, but here are three that are particularly noteworthy.

1)      Video Algorithm to Focus on Views more than Engagement

Facebook is changing the rules for how EdgeRank is calculated for videos.  They are adding a new variable near the top of their list, and that is how many times a video is unmuted or expanded to full size.  Previously, likes, shares, and comments were the biggest engagement variables that determined how many people Facebook showed a video.  And while those variables are still