Facebook can be a tough proving ground, no doubt about it. And it is easy to see success, just log on and look at your news feed. What you see are the posts which have been successful. But for every post that you see and every page that shows up in your news feed, there are countless others who did not make it. Their posts lost the competition for space in your feed, mostly because they did not win the popularity vote needed by your fans to earn the right to be seen.
Everyone is looking for a formula on