Facebook is constantly growing, updating, and testing new ideas. A lot of helpful things are in the pipeline, but here are three that are particularly noteworthy.
1) Video Algorithm to Focus on Views more than Engagement
Facebook is changing the rules for how EdgeRank is calculated for videos. They are adding a new variable near the top of their list, and that is how many times a video is unmuted or expanded to full size. Previously, likes, shares, and comments were the biggest engagement variables that determined how many people Facebook showed a video. And while those variables are still