Pretend for a moment that you manage a brick-and-mortar retail store. Who do you think are the most likely people to buy something from your store? Your first thought is people who like your product, and your second thought probably points to a specific type of person.
The better answer is the people who are in your store.
This simple idea holds true online as well. The people who are most likely to engage with your website are the people who visit it.
Digital Window Shoppers
When it comes to advertising, you are either trying to get new people into