When you run a small Facebook campaign, things are simple, variables are few, and measurement is easy. But as you scale up, there are layers of complexity that are invariably added to the mix. Some people would recommend just setting up a small campaign and increasing the spend; and that’s an option, but there is a lot more potential here. If you handle a big spend wisely, you can be drastically more efficient and effective.
1) Target Target Target
Targeting the right audience is always critical, for big or small campaigns. But it’s actually easier to target a small niche audience