I just read some research touting the virtues of Facebook mobile ads. A lot of praise was being given to mobile being more cost effective, having higher click through rates, and producing more web traffic. Facebook of course is loving the attention and is promoting data of their own to convince people that all these things are true. The problem is, as impressive as these metrics are, they are not revealing whether or not the advertising is working.
Yes Mobile Has Value – But Is It Oversold?
I should disclose right now that I think mobile is tremendously important and