How Digital Changes Media Relations

It is no surprise that our dependence on digital media has revolutionized the way we connect with people. And, though many public relations fundamentals will always remain, many things have changed when it comes to interactions with media.

Reporters’ jobs have changed dramatically and as a PR professional, the way we service that industry should change as well.

News develops in real time

The news cycle is now 24 hours a day and reporters must be ready to produce a quick blurb, at the least, on the news event within minutes. Television and the web are even too slow in

By now, you probably have seen Christmas decorations starting to appear in stores. It seems the holiday season arrives earlier each year! The reason for this is November and December are the two biggest months of the year in sales for businesses and crucial for the bottom line.

But did you know that all nonprofits raise up to 40% of their donations in the last six weeks of the year? How is your organization gearing up to maximize its year-end fundraising goals? 

To help you raise more money this year than in the past, start with these simple, proven steps: 

Every year, 30 million people will play fantasy football. It has grown into a billion dollar industry spawning television shows, literature, and honest to goodness academic research. ESPN, for example, employs MBA graduates to run regression analysis to observe trends and establish statistic projections for players.

Can you think of another industry that puts so much thought, planning and analysis into their strategy?

Marketing!

The world of online marketing is evolving just as fast as fantasy football, and the similarities between the two are not limited to the types of people they depend on:

Set your strategy like a lineup

The ROI of Building a Facebook Audience

Many people seem to intuitively grasp the idea that building a big Facebook audience is important. There are a lot of pros in terms of brand awareness, building relationship, engaging your target users, regular communication, etc. However, the value of these things can be difficult to measure. But if you can generate rock solid ROI that demonstrates the value of an audience in tangible revenue, then things have moved to another level.

Beyond The “Fuzzy” Benefits

While I think building a big Facebook audience is important, the pragmatist in me cannot accept the popular idea that you should do it

Myth: Hashtags are just used to tweet. Today, they are used across all social media platforms including Instagram, Facebook, Vine, Pinterest and Google+. Their role has evolved from a mere add-on or a method of tapping into consumer conversations. Hashtags can be the driving force behind your brand messaging- improving SEO, magnifying reach, and more.

Do you know how to strategically implement hashtags into your campaign? Here are key strategies to effectively incorporate hashtags into your social media marketing.

Test, test, test!

With the vast range of the internet, multiple interpretations of your hashtag can occur. You do not want