Many people seem to intuitively grasp the idea that building a big Facebook audience is important. There are a lot of pros in terms of brand awareness, building relationship, engaging your target users, regular communication, etc. However, the value of these things can be difficult to measure. But if you can generate rock solid ROI that demonstrates the value of an audience in tangible revenue, then things have moved to another level.
Beyond The “Fuzzy” Benefits
While I think building a big Facebook audience is important, the pragmatist in me cannot accept the popular idea that you should do it