When asked what they want, Facebook page engagement or growth, most people say both.  And sure, that would be great, but it is not quite that simple.  Adding new Facebook fans impacts the engagement equation. There is a conceptual issue and a math issue that many people do not take into account.  Understanding these general concepts will help you optimize your resources and maximize your impact.

The Difference Between Likes and Really Liking

When you are legitimately growing your audience, you are in effect marketing to your target audience and gaining people’s interest in your page.  When people “Like” your

8 Digital Marketing Ideas for 2015

The holidays are nearly upon us, and soon the fallen leaves and jingling bells will be followed by another sign of year’s end: Marketing articles for 2015. Since “Get Ready for Next Year” season now runs from September thru February, and “What We’re Doing Wrong” is a year-round obsession, allow me to indulge in some pre-holiday joy-spreading with a list of elements to keep in mind as you make your digital marketing plans for 2015.



You may already be in the front seat on this bandwagon, but it promises to get bigger and better. According to the IAB,

5 Tips For Managing Big Facebook Campaigns

When you run a small Facebook campaign, things are simple, variables are few, and measurement is easy.  But as you scale up, there are layers of complexity that are invariably added to the mix. Some people would recommend just setting up a small campaign and increasing the spend; and that’s an option, but there is a lot more potential here.  If you handle a big spend wisely, you can be drastically more efficient and effective.

1) Target Target Target

Targeting the right audience is always critical, for big or small campaigns.  But it’s actually easier to target a small niche audience

Business Apps from The Beatles

The Fab Four arrived in America 50 years ago this Fall. So let’s take a couple of minutes to list some business, productivity and/or travel applications that The Beatles may have inspired with their biggest hits. Hundreds of millions can’t imagine life without their music, and these apps are among those that yours truly cannot properly function without.

“Let It Be”


Everyone has a favorite social media editing + distribution dashboard, and this is mine. Buffer  offers a clean and easy-to-use interface across all my accounts, on all of my devices,

Pretend for a moment that you manage a brick-and-mortar retail store.  Who do you think are the most likely people to buy something from your store?  Your first thought is people who like your product, and your second thought probably points to a specific type of person.

The better answer is the people who are in your store.

This simple idea holds true online as well.  The people who are most likely to engage with your website are the people who visit it.

Digital Window Shoppers

When it comes to advertising, you are either trying to get new people into