I have been observing a Facebook wide trend where post reach is decreasing while engagement is increasing.  This trend was once interesting but has recently become startling.  You see, posts are only being seen by those who are most likely to interact with them.  Eventually, Facebook will only show your content to people who are fairly sure to like, share or comment on it.  The problem is these users represent a very small part of your audience.

The Back Story

Up until about a year ago, when a Facebook page made a post, a substantial portion of their audience saw it. 

Facebook is always changing.  The culture, the best practices, and the algorithm – they are always evolving.  And the best way to stay at the front of the pack is to make adjustments every step of the way.  But sometimes, we get caught up focusing in other areas and are unable to stay on top of Facebook changes and the necessary adaptations to our approach.  So I wanted to give you a short list of simple things you can do to keep your Facebook presence up to date.

I see many of these left undone on a regular basis, so

5 Marketing Strategies for the New Year

January is swiftly approaching, and now is the time when businesses and ministries alike have the opportunity to start fresh with their marketing plans. Facing the goals of a new year can be overwhelming, so here are five key areas to consider for crafting an even more successful marketing strategy for 2015.

1) let’s talk money

First things first: You need to develop a realistic budget. It is important to make sure that you are not over-spending or under-spending on your marketing for the goal you are hoping to accomplish. The number you come up with should be a balance of

When asked what they want, Facebook page engagement or growth, most people say both.  And sure, that would be great, but it is not quite that simple.  Adding new Facebook fans impacts the engagement equation. There is a conceptual issue and a math issue that many people do not take into account.  Understanding these general concepts will help you optimize your resources and maximize your impact.

The Difference Between Likes and Really Liking

When you are legitimately growing your audience, you are in effect marketing to your target audience and gaining people’s interest in your page.  When people “Like” your