Is Your Social Media Strategy Effective?

Measuring the success of your campaign is a vital facet of marketing. It is critical to view how your marketing efforts are contributing to the organization’s bottom line. If you are engaging in social media, then you should be measuring those activities. What is the best way to measure the effectiveness of your social media content?

Determine your social media goals.

Before posting content, you need to identify your social media goals and objectives. What is your organization trying to accomplish? Define your target audience and which social media outlets they utilize. Think about the desired response of your audience.

Social media has a stigma of not being very measurable.  But when it comes to Facebook advertising, there are tools in place that can very effectively measure ROI. So much so, that Facebook’s analytics can become your most important indicator of success and favorite tools for planning.  And when it comes to lead acquisition, I often find Facebook ads are at the front of the pack.

The Lead Generation Formula

The methodology is straight forward, you run ads on Facebook that drive users to your landing page where an offer motivates them to join your email or direct mail list. 

10 Fast Ways To Improve Your Facebook Page

When it comes to managing a Facebook page, many of us focus so much on keeping things going that there isn’t much time left for innovation and research.  But it is often the small things that make big differences in the social media arena.

So here are 10 fast ways to improve your Facebook page:

  1. Post as often as your audience wants.  There are rules of thumb when it comes to post frequency, but the best post frequency is determined by the audience.  Start at once per day, but then ramp up and later scale back.  Look at your


Seeking ways to boost your company’s social media engagement? If you haven’t sought beyond the reach of Facebook and Twitter, you are missing out on a potential expansion opportunity. Instagram is a key platform to attract users through visual messaging and sharing. Not only is it the fastest growing global social network, it also has the most engaged users.

Instagram’s simplicity and lack of advertisements allow you to grab the user’s full attention and communicate your message. This platform can boost your organization’s exposure, increase brand recognition, and generate demand. If you are considering making your brand visible to this

I have been observing a Facebook wide trend where post reach is decreasing while engagement is increasing.  This trend was once interesting but has recently become startling.  You see, posts are only being seen by those who are most likely to interact with them.  Eventually, Facebook will only show your content to people who are fairly sure to like, share or comment on it.  The problem is these users represent a very small part of your audience.

The Back Story

Up until about a year ago, when a Facebook page made a post, a substantial portion of their audience saw it.