Prevailing marketing wisdom tells you to go where your audience is. And if nearly every American who has a computer is on Facebook, then most of your audience is likely there. And while there is a lot of truth to that, just because your audience is there does not mean it is aware of you. Building brand awareness on social media requires a different approach than traditional media. You need a strategy that is custom tailored to your brand and audience; cookie cutter approaches will only take you so far.
The Internet is abuzz with blog posts, articles, and eBooks that describe social media best practices. As technology develops and social platforms adapt, we find contemporary best practices in a state of constant refinement. However, the core principles of wisdom do not change much, even over great lengths of time. And when it comes to social media, there is a lot to be learned about what has already been learned. Read more
Bounce rate is a sticky subject for some people because it is almost always higher than you intuitively want it to be. But as I’ve learned, intuition and data are not always perfect dance partners. Simply put, bounce rate is the percentage of website visitors who only look at one page before leaving. Knowing about this little statistic and knowing what to do with it can have a major effect on how you design and evaluate your internet marketing system. Read more