Bounce rate is a sticky subject for some people because it is almost always higher than you intuitively want it to be. But as I’ve learned, intuition and data are not always perfect dance partners. Simply put, bounce rate is the percentage of website visitors who only look at one page before leaving. Knowing about this little statistic and knowing what to do with it can have a major effect on how you design and evaluate your internet marketing system. Read more
Category Archives: Social Media
Storytelling is one of the oldest forms of communication and persuasion that we have record of. The story has a unique ability to connect our minds with our emotions and unlock the imagination. Storytelling a time tested tradition that has been refined through the spoken and written word for millennia. Compared to that, telling stories digitally or through social media is still in beta testing. But an effective social media storytelling technique could capture an audience larger than any epic poem ever has. Read more
Everyone is itching to find out what makes social media content viral. Blog posts pop up every day about the subject, but no one has quite been able to capture the idea in a bottle just yet. A blog post titled The Way To Create Consistently Viral Content Has Been Discovered carries about as much credibility as a Bigfoot sighting. The closest word to viral that many people are comfortable with is sharable. Sharable content is something people want to share, are easily able to share, and do share with some consistency.
So what good does social media do for churches? After all, churches have been operating just fine for thousands of years without social media, right? Read more
Recently, most of the social media world received a new email address without realizing it. The announcement was made by means of a single notice that appeared one time, then disappeared whether it was read or not. This was part of Facebook’s new email roll-out where approximately one billion people had their profiles personal email quietly replaced with Firstname.Lastname@Facebook.com or a similar variant. You may want to check yours… Read more