When asked what they want, Facebook page engagement or growth, most people say both. And sure, that would be great, but it is not quite that simple. Adding new Facebook fans impacts the engagement equation. There is a conceptual issue and a math issue that many people do not take into account. Understanding these general concepts will help you optimize your resources and maximize your impact.
The Difference Between Likes and Really Liking
When you are legitimately growing your audience, you are in effect marketing to your target audience and gaining people’s interest in your page. When people “Like” your