Social media takes every element of what it means to “be social”, amplifies it and expands it to accommodate a vast majority of a population who seek similar interests. It also reaches out and motivates those who don’t seek similar interests. For a church, this means social media is used to build interior relationships, and also as a tool to spread the good word. It’s a way for congregations to be effectual “fishers of men”. (more…)
If you’ve done any serious searching under the blog category in Google, you’ll notice that only 1 in 10 or so blogs look good. So many are walls of text, have no headings, no images, and make no attempt at creating aesthetic appeal. And these are the ones that are trying to provide quality blog content, not the spammers where every sentence is a keyword link to a junk page. It amazes me how many organizations and individuals are not using their blog as a part of their creative marketing strategy. (more…)
I’ve been watching the grass grow around the house and thinking to myself that I need to get to it soon. Every day it grows imperceptibly longer, but the net effect of a week’s procrastination is that it will now take me much longer to mow than normal. That’s because I will have to empty the grass bag much more often. Trying to keep up with your blog calendar can very similar. (more…)
There are blogs that cover every subject, every industry, every topic, every second of every day. Some posts are very informative, rich with cutting edge knowledge and wisdom. Other posts, well, are not. The blog post’s title is the number one way that readers try to sort between the good, the bad, and the ugly. Writing a good post title is just as important as writing a good post. Most people will never even see the post unless they are interested in the title. (more…)
Someone asked me the other day about how the average person is supposed to keep up with all of the changes in the fields of social media, SEO, and inbound marketing. I was a bit caught off guard by both the question and the tone. It then occurred to me that not everyone spends the first part of their day actively reviewing everything that’s happened in those fields in the past 24 hours and tweeting about it. My first thought was to find people like me, but my second thought was that would make me even busier so I decided to write a blog post about it instead. (more…)
