What I am about to tell you is not found in any textbook and is not openly discussed among many of the social media elite. It is a lesson learned from experience and honest observation. The lesson is that every social media platform, particularly Facebook, has a point of critical mass that you must reach to be effective. This critical mass is a function of size and engagement.
Defining Critical Mass
Everyone’s first question is “how many fans do I need to reach critical mass?” The answer is simple yet un-gratifying: it varies. I have seen critical mass occur at