Myth: Hashtags are just used to tweet. Today, they are used across all social media platforms including Instagram, Facebook, Vine, Pinterest and Google+. Their role has evolved from a mere add-on or a method of tapping into consumer conversations. Hashtags can be the driving force behind your brand messaging- improving SEO, magnifying reach, and more.
Do you know how to strategically implement hashtags into your campaign? Here are key strategies to effectively incorporate hashtags into your social media marketing.
Test, test, test!
With the vast range of the internet, multiple interpretations of your hashtag can occur. You do not want