Capturing new names is a critical step in building and sustaining your fundraising efforts. So you develop a special offer, with just the right premium, and cast your message to the four corners of the digital world to reach the most likely respondents. But once these throngs of potential hand raisers arrive at your new landing page, what percentage of them complete the mission, share their information, and dive into your database? Here are some reminders when creating that landing page, measuring its performance, and adjusting it to increase Form Completion Rate (FCR).
Match the creative and the context.