Social media has a stigma of not being very measurable. But when it comes to Facebook advertising, there are tools in place that can very effectively measure ROI. So much so, that Facebook’s analytics can become your most important indicator of success and favorite tools for planning. And when it comes to lead acquisition, I often find Facebook ads are at the front of the pack.
The Lead Generation Formula
The methodology is straight forward, you run ads on Facebook that drive users to your landing page where an offer motivates them to join your email or direct mail list.