Say you are new to the field and you want to learn about social media. Or perhaps you just want to learn more.  What is the best way to do that?  Do you take a social media course? Do you enroll in a social media training program?  Do you buy some books and teach yourself?  The reality is there are a lot of options out there, none of which are as simple as just pushing a button.  The best answer will depend on whether you are after information or skills.

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Almost everyone is using social media these days, but many organizations are struggling to use it well.  Some organizations have taken important steps to gain the social media expertise they need to be effective.  However, just because you have high level intellectual capital does not mean you have an effective way to transfer that expertise to the people who need it most.  Developing an effective social media training program enables your organization to retain its intellectual capital and systematically transfer it.

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What are GSOTs?  You cannot maximize your potential without them; you will never see the level of success you desire unless you have them; others will pass you by unless your GSOTs are in order. GSOTs give strategic insight into your organization’s action plan, process, and future. GSOTs are goals, strategies, objectives, and tactics.

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