What Is Your Type?

There are so many types out there, all with creative names and styles…

Typefaces that is. You know, those free things that come installed on your computer otherwise, also known as fonts.

Choosing the typeface (font) for your specific business can be a challenging and addictive foray into the unknown, secretive world of type selection and font design. More and more businesses are venturing into managing and selecting their own type or company brand. This is not recommended and can lead to significant problems down the road. Designers “hate” cleaning up messes and they “will” charge you for