One of the fun things about public relations is getting to tell our clients’ stories and seeing how they resonate and even deeply impact the reader. As PR professionals, we sometimes are able to sit back, let our minds wander, and allow a new way for a story to develop. We get to place ourselves in the minds of our readers and work to determine what is the angle that will engage and inspire them to take action.
Great stories can come from many different places, however. And, one of the most under-utilized ways is to repurpose your organization’s own