Giving Your Old Content a New Life

One of the fun things about public relations is getting to tell our clients’ stories and seeing how they resonate and even deeply impact the reader. As PR professionals, we sometimes are able to sit back, let our minds wander, and allow a new way for a story to develop. We get to place ourselves in the minds of our readers and work to determine what is the angle that will engage and inspire them to take action. 

Great stories can come from many different places, however. And, one of the most under-utilized ways is to repurpose your organization’s own

Lessons From a Backup Goaltender

The Pittsburgh Penguins just won the Stanley Cup for the second consecutive year. It is the second time the Penguins have won a back-to-back title and many intriguing storylines have come from their run.

Even those of you who are hockey fans, however, may not likely be aware of the bigger story brewing behind the scenes.

Okay, I’m possibly being dramatic. It’s hard to top the story of a championship run. But for a PR professional and for the media covering the team this truly is quite the story. And, it should be an important story for you if you

By, Ryan Dietrich

The ability (or the lack-there-of) to write and communicate appropriately is becoming far too much of a societal norm. We live in a time where technology on devices will autocorrect mistakes made before you can even comprehend that you made the mistake in the first place.

Whether you’re creating a donor letter, an advertising campaign, designing website content, speaking to the media, or even writing an article; written communication will always play a vital role in developing your brand, no matter what age we are living in. I believe it is important to step back and ask

IC Becomes Google AdWords Certified Team

Approximately 3.5 billion searches take place on Google every day, and Google’s display network contains over 2 million websites reaching roughly 90% of all people on the internet.  No matter how you look it, Google represents a major opportunity to reach your audience with the right message at the right time.  Whether you are using search ads, website display ads, video ads, app based ads, or even Gmail ads, Google has a platform for getting your message out.

This is why the team at Infinity Concepts is certified by Google to utilize their advertising platform, AdWords.  Many people think of search engine ads when they think of AdWords, but

Infinity Concepts has retained its spot among the top 5 largest advertising agencies in the Pittsburgh region for the third consecutive year by the Pittsburgh Business Times. Infinity Concepts, based in Export, Pa., just to the east of Pittsburgh, is a faith-based advertising agency specializing in brand communications and direct response marketing.

“It is an honor to be recognized by the Pittsburgh Business Times for the third consecutive year as one of the largest agencies in the region,” said Infinity Concepts President and CEO Mark Dreistadt. “The Pittsburgh region is a dynamic and growing area full of outstanding talent and