Every year, 30 million people will play fantasy football. It has grown into a billion dollar industry spawning television shows, literature, and honest to goodness academic research. ESPN, for example, employs MBA graduates to run regression analysis to observe trends and establish statistic projections for players.
Can you think of another industry that puts so much thought, planning and analysis into their strategy?
The world of online marketing is evolving just as fast as fantasy football, and the similarities between the two are not limited to the types of people they depend on:
Set your strategy like a lineup