Turn Testimonials Into Business Development Tools

Many organizations fail to utilize their best marketing tool- their clients. If your clients are pleased with the work you have done for them, they will be happy to give you a shining testimonial. However, like most everything in marketing, that content will only be a positive influence on your organization if it is put in the right place in front of the right people.

Here are 3 tips to turn testimonials into business development tools.

1. Place Your Testimonials Strategically

Having a specific testimonial page on your website is not necessarily

Website Launch Plan: Redirects

You’ve been through the stages of excitement about a new website project- spending countless hours organizing the content, writing engaging copy, and putting it all together in a beautiful design. Now that the launch date is finally in sight, it is time to step back and make sure the final launch plan is ready.

There are a few essential details to a successful launch that, if done correctly, will hardly be noticed (a good thing in this case!). Let’s look at one of these today: Redirects.

Redirects ensure that links to your old website continue to work when your new

A Tool Belt for Your Website

Every craftsman has certain tools used for creating products or performing a service. A musician has a guitar, a farmer uses a tractor, a doctor listens to their stethoscope, and so on. 

Those of us creating and working on websites also have a set of tools. Let’s look at a few…

 

1. Testing Screen Sizes

Visitors are viewing your website on a wide variety of screen sizes. A quick snapshot of our website shows over 700 different screen resolutions for our visitors over the last year! It is extremely important that your website displays correctly for each visitor regardless of their screen

3 Aspects of a Responsive Website

As we consider the move from desktop / laptop devices to tablets, phones, watches, and glasses, the term “responsive” arises more and more often in web design conversations. So what makes a site design ‘responsive’?

Responsive design originally referred to websites scaling to fit multiple sized screens. However, its meaning has expanded in recent years, and now a better description may be “Websites built to provide an experience that is optimized for each device used to access it.” While this does include scaling to fit the size of the screen, there are a few other key factors to consider, as