Many organizations fail to utilize their best marketing tool- their clients. If your clients are pleased with the work you have done for them, they will be happy to give you a shining testimonial. However, like most everything in marketing, that content will only be a positive influence on your organization if it is put in the right place in front of the right people.
Here are 3 tips to turn testimonials into business development tools.
1. Place Your Testimonials Strategically
Having a specific testimonial page on your website is not necessarily