Infinity Concepts

5 Signs That Your Social Media Plan Lacks Real Strategy

George Konetes — Mon, 20 Feb 2012 11:01:28 +0000

I hear a lot about social media strategies these days. It’s a popular term. What I don’t see is a lot of is real strategy. Companies have social media plans, a collection of processes and objectives that guide their day to day operations. And while having a plan is certainly better than just engaging in random acts of social media, something is missing. A real social media strategy is all-encompassing, it reaches all levels of the organization and isn’t limited [...More »]

Using Social Media to Support Your Strategy

George Konetes — Thu, 16 Feb 2012 15:52:17 +0000

Refocusing the Approach

I hear and read a lot about social media strategies these days, but what I do not hear much about are marketing strategies that involve social media. What is the difference you ask? One is a way of using social media because it is available. The other is using it to support a marketing initiative.

Everyone wants to use social media these days, and that is not a bad thing, but what do they want to use [...More »]

A Brand Is Like A Cup Of Coffee

Mark Dreistadt — Mon, 13 Feb 2012 11:01:47 +0000

I love coffee. I’ve loved coffee ever since I was a kid. I started drinking coffee when I was in grade school and after all these years – I still love coffee. In fact, I’m a coffee fanatic! My experience with branding dates back almost as far and I’ve come to learn that they have more than a few things in common.

How Coffee Sets the Stage

I’ve had a lot of great experiences with coffee; drinking coffee [...More »]

3 Reasons Why Search Engine Optimization Still Hasn’t Caught On

George Konetes — Thu, 09 Feb 2012 11:01:12 +0000

It’s interesting to me to still see two strong camps in the field of Search Engine Optimization (SEO). You have those who are legitimately out to optimize their sites for search engine interaction and you have those who are still working diligently trying to trick the system.

You would be very successful doing SEO the right way if you just put in the same effort, time, and tenacity it takes to cheat. So why don’t people want to do [...More »]

The Experience Gap: 3 Keys for Effective Donor Relations

Mark Dreistadt — Mon, 06 Feb 2012 11:01:29 +0000

An Experience Gap is the distance between what donors expect from your organization and what donors actually experience. The challenge faced by any non profit, ministry, church, or other organizations involved in fundraising is connecting with their donor’s hearts and expectations.

1) Understand Donor Expectations

Your donors want to really make a difference in the world. They have recognized that your organization is making a difference – and as a result, they have invested their time and money [...More »]

Team Dynamics: The 4 Positions That Create An Effective Team

Mark Dreistadt — Thu, 02 Feb 2012 11:01:02 +0000

On every team different people have different roles – different positions. It is important to understand your position and your responsibilities in any team role. In the workplace, there are four key positions on every team.

The 1st Position is the Creator

A creator is someone who thinks up something that no one ever thought of before. Whenever a Creator has a great idea they share it with all of their friends; they share it with other members [...More »]

The Four Great Keys To Successful Media Outreach

Mark Dreistadt — Mon, 30 Jan 2012 11:01:19 +0000

If you want to have a successful media outreach in your organization, whether it’s television, radio, or Internet, there are four great keys that you need to understand and implement in the operation of your media outreach.

The first key is great content. You have to have something to say. And your presentation needs to be put together in a compelling way that will capture the attention of your audience. The content has to be strong and [...More »]

Get Rid Of Those 8-Tracks: Advances in Donor Communications

Mark Dreistadt — Thu, 26 Jan 2012 11:01:39 +0000

You may not have noticed, but our culture is changing. Technology is pushing us forward at an unprecedented pace. The world of fundraising and donor interaction is advancing like never before.

Small Step, Big Change

Let’s look at music for a moment. I’m giving away my age, but I remember when I had a collection of eight-track tapes. The sound wasn’t very good, but they were portable. For the first time you could have the music [...More »]

The Dirty Little Secret About Branding

Mark Dreistadt — Mon, 23 Jan 2012 11:01:51 +0000

I have a secret to share with you … branding always happens!

It doesn’t matter whether you think about, whether you care about it, whether you work at it or not; your organization – your business – your ministry is being branded every day.

Because a brand is a collection of experiences that people have with your organization, every time they interact with you, every time they see you, every time they hear you, every time you touch [...More »]

3 Ways Blogging Builds Your Inbound Marketing Strategy

George Konetes — Thu, 19 Jan 2012 11:01:51 +0000

I don’t have time to blog. Everyone has likely said these words at one time or another. But what do you have time to do? Many companies will spend tens of thousands of dollars to build a good website. But what they don’t realize is that without fresh content that website is like a passenger jet on a runway without any fuel; it’s expensive and useful but it’s just not going anywhere. Blogging is the fuel [...More »]