Infinity Concepts

I Know A Secret About Your Donors | Fundraising Strategy

Mark Dreistadt — Tue, 15 May 2012 10:01:52 +0000

I want to tell you a secret. Ready? Listen close.

Did you know that new names are the best names on your donor file?

Re-evaluating Your Fundraising Strategy

The moment that someone engages your organization is the moment when his or her interest in what you do is the highest. When someone first signs up; when they first engage; when they make their first donation – that’s when they have a deep interest and curiosity about your organization.

Historically, in [...More »]

Your Blog Titles Need To Be Even More Descriptive Than This

George Konetes — Mon, 14 May 2012 10:01:48 +0000

There are blogs that cover every subject, every industry, every topic, every second of every day. Some posts are very informative, rich with cutting edge knowledge and wisdom. Other posts, well, are not. The blog post’s title is the number one way that readers try to sort between the good, the bad, and the ugly. Writing a good post title is just as important as writing a good post. Most people will never even see the [...More »]

Got GSOTs? Strategic Insights Into Your Action Plan

Mark Dreistadt — Fri, 11 May 2012 10:01:32 +0000

What are GSOTs? You cannot maximize your potential without them; you will never see the level of success you desire unless you have them; others will pass you by unless your GSOTs are in order. GSOTs give strategic insight into your organization’s action plan, process, and future. GSOTs are goals, strategies, objectives, and tactics.

People are often confused by these terms. They do not understand the difference between goals and objectives. They are baffled by the difference [...More »]

5 Simple Strategies To Stay Current In Social Media and SEO

George Konetes — Thu, 10 May 2012 10:01:22 +0000

Someone asked me the other day about how the average person is supposed to keep up with all of the changes in the fields of social media, SEO, and inbound marketing. I was a bit caught off guard by both the question and the tone. It then occurred to me that not everyone spends the first part of their day actively reviewing everything that’s happened in those fields in the past 24 hours and tweeting about [...More »]

5 Keys To Effective Team Management

Mark Dreistadt — Wed, 09 May 2012 10:01:57 +0000

Effective management and effective team leadership are skills that are developed through training and experience. If you want to manage people and lead your team effectively, there are five basic principles you need to understand:

Every member of your team has personal goals and motivations. By understanding the things that excite your team, and providing opportunity and stimulus in those areas, you will ensure their deep commitment to your organization. Every team member has fears and [...More »]

Structuring & Equipping Your Church To Walk The Narrow Path

Drew Patrick — Tue, 08 May 2012 10:01:08 +0000

Even Jesus, the greatest church leader of all time reminded us that the path to salvation is narrow and difficult for the rich. And by world standards, we in America are rich!

We take clean drinking water for granted. Do you know there are about 1 billion people in the world who don’t have clean drinking water? 800,000,000 in the world won’t eat today…and 300,000,000 of those are children.

I have heard experts say, to supply clean water, and basic health and [...More »]

7 Step Guide To SEO Keyword Optimization: In Laymen’s Terms

George Konetes — Mon, 07 May 2012 10:01:04 +0000

Developing and optimizing keywords for SEO should be a major part of any organization’s web strategy, but most never get around to it because they don’t understand how to do it properly. However, it really doesn’t need to be impossible to understand.

Sure there is an art and a science to cultivating keywords if you want to compete within the top 1%, and I’m not taking anything away from that. But at the end of [...More »]

Your Success is Found in Your Brand Uniqueness

Jason Dreistadt — Fri, 04 May 2012 10:01:11 +0000

Our family loves Chick-fil-A. I mean, really loves Chick-fil-A. I think the peanut oil runs through our veins. When we get in the car to go anywhere, our kids ask, “Are we going to Chick-fil-A?” Maybe that says a little too much about our eating habits, but nonetheless, it’s a big part of our family.

One of the key distinctives about Chick-fil-A is that they are closed on Sunday. When Truett Cathy opened his first restaurant, he [...More »]

Google yourself And Look At What Keywords Describe You

David Madeira — Thu, 03 May 2012 10:01:49 +0000

When you want to find something online, you “Google” it.

But have you ever Googled your own business or non-profit to see how easy you are to find? I’m not talking about putting your NAME into Google. No one who doesn’t already know you will use your NAME to search for you, unless you sell toys and your name is Toys “R” Us.

I’m talking about the “keywords” that people use when they are looking for what you [...More »]

Inspiring Communication: 3 Key Fundraising Strategy Steps

Mark Dreistadt — Wed, 02 May 2012 10:01:19 +0000

Every ministry organization requires funding to accomplish their mission. Typically, most of the funds are raised through direct mail appeal letters. In doing nonprofit consulting, people often ask me what makes a successful fundraising letter? Here are three tips to help you communicate more effectively with your donors.

Tell the story of one. It is always more effective to write about a person than to write about a project. It is better to tell the story of [...More »]