Infinity Concepts has retained its spot among the top 5 largest advertising agencies in the Pittsburgh region for the third consecutive year by the Pittsburgh Business Times. Infinity Concepts, based in Export, Pa., just to the east of Pittsburgh, is a faith-based advertising agency specializing in brand communications and direct response marketing.

“It is an honor to be recognized by the Pittsburgh Business Times for the third consecutive year as one of the largest agencies in the region,” said Infinity Concepts President and CEO Mark Dreistadt. “The Pittsburgh region is a dynamic and growing area full of outstanding talent and

Getting Media To Tell Your Story

If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the same time.

It requires offering up unique content that you have not used before, and giving it to the outlet with no strings attached. So, how do you do that? It’s tough to give up content and not ask for a reciprocal interview or coverage in return, but that’s exactly what you need to do.

Let’s look at some tips

You have spent months crafting the perfect content strategy. Now it is the execution phase. You are confident that content will not only attract new prospective clientele, but also increase engagement of your established fan base. Not to mention, it should also move your newly acquired leads towards the purchase phase of your funnel.

In a utopian world, this strategy should work perfectly. However, what happens when it doesn’t go as expected? The simple answer may lie in a common but popular phrase: wrong place at the wrong time!

Content is king; but timing is everything. The timing of your

Can advertising make you smarter? It’s not a trick question. Advertising is expensive and where that budget goes is determined by ROI metrics. But that media spend should be generating more for you than just results. What you learn from digital advertising can be as valuable as what a campaign accomplishes. Win or lose, each campaign should improve your odds of winning next time. Best of all, it doesn’t cost any more to learn, but it does require some intentionality and effort.

Here are 5 ways that your digital advertising can make you smarter:

1. Discovery of New Audiences

Hiring The Right Person

Is your organization or ministry at a standstill? Can’t seem to breakthrough to the next level?  

One of the anchors holding your ministry or organization back could be you don’t have the right people on your team. In his book, Good to Great, Jim Collins says, “Get the right people on the bus and the wrong people off the bus.” It’s essential that leaders be rigorous in their selection process for inviting new people to join their team.

Recently a ministry leader called to share with me his vision and goals for his ministry and seek my counsel on

Is Content Marketing Worth the Effort?

I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur.

But, why? And, how do you convince those who decide where time and resources are allocated that this is an important initiative?

What is Content Marketing?
It’s one of the big marketing buzz terms right now, but the purpose behind it may not be completely clear. The content your organization puts out is the greatest representation of who you are as a brand.

This content can