Infinity Concepts has retained its spot among the top 5 largest advertising agencies in the Pittsburgh region for the third consecutive year by the Pittsburgh Business Times. Infinity Concepts, based in Export, Pa., just to the east of Pittsburgh, is a faith-based advertising agency specializing in brand communications and direct response marketing.

“It is an honor to be recognized by the Pittsburgh Business Times for the third consecutive year as one of the largest agencies in the region,” said Infinity Concepts President and CEO Mark Dreistadt. “The Pittsburgh region is a dynamic and growing area full of outstanding talent and

Hiring The Right Person

Is your organization or ministry at a standstill? Can’t seem to breakthrough to the next level?  

One of the anchors holding your ministry or organization back could be you don’t have the right people on your team. In his book, Good to Great, Jim Collins says, “Get the right people on the bus and the wrong people off the bus.” It’s essential that leaders be rigorous in their selection process for inviting new people to join their team.

Recently a ministry leader called to share with me his vision and goals for his ministry and seek my counsel on

Is Content Marketing Worth the Effort?

I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur.

But, why? And, how do you convince those who decide where time and resources are allocated that this is an important initiative?

What is Content Marketing?
It’s one of the big marketing buzz terms right now, but the purpose behind it may not be completely clear. The content your organization puts out is the greatest representation of who you are as a brand.

This content can

Truth Held Captive

By Christine Johns

Therefore, having put away falsehood, let each one of you speak the truth with his neighbor, for we are members one of another. Ephesians 4:25

Peace if possible, truth at all costs. –Martin Luther

Recently, I read an article about the state of communication in a “post-truth” era. So much has changed in our industry in our relationship to the truth. The advent of fake news, safe spaces, and trigger warnings give permission to audiences to choose ala carte the information that matches a prescriptive version of “their truth” while dismissing the rest. The growth of identity

Are You Optimizing Aggressively?

Aggressive optimization has nothing to do with a hostile temperament, but it does involve being quick, decisive, and being willing to let go of any sacred cows.  It is more comfortable to optimize over time, and often better from a scientific standpoint. But sometimes you don’t have time and need to produce results fast.

Data Is Your Friend

Whether you are optimizing display ads, search ads, Facebook ads, or even TV ads, data is your friend.  The more data you have the more certain you can be and the easier it is to test.  In fact, it is impossible

By, Ryan Dietrich

The ability (or the lack-there-of) to write and communicate appropriately is becoming far too much of a societal norm. We live in a time where technology on devices will autocorrect mistakes made before you can even comprehend that you made the mistake in the first place.

Whether you’re creating a donor letter, an advertising campaign, designing website content, speaking to the media, or even writing an article; written communication will always play a vital role in developing your brand, no matter what age we are living in. I believe it is important to step back and ask