Infinity Concepts has retained its spot among the top 5 largest advertising agencies in the Pittsburgh region for the third consecutive year by the Pittsburgh Business Times. Infinity Concepts, based in Export, Pa., just to the east of Pittsburgh, is a faith-based advertising agency specializing in brand communications and direct response marketing.

“It is an honor to be recognized by the Pittsburgh Business Times for the third consecutive year as one of the largest agencies in the region,” said Infinity Concepts President and CEO Mark Dreistadt. “The Pittsburgh region is a dynamic and growing area full of outstanding talent and

Branding Your Church’s Media Ministry

One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach.  Developing a strong brand involves more than just creating a good logo.  It requires a commitment to identify and develop the media outreach as a ministry in its own right – one that donors will feel is worthy of funding.

Most church media ministries begin as an outreach of the church and are fully funded by the church budget.  However, as the media ministry grows, the financial needs related to it may become more significant than

Three Retargeting Strategies To Maximize ROI

Retargeting is a digital marketing strategy that is growing and being used in new and innovated ways. It is a form of online advertising that can keep your organization in front of people after they visit your website

Typically, less than 3% of visitors take any action (or make a gift) on the first visit to a website. But after you have invested time, money and creative energy to get a visitor to your site, retargeting allows you to continue to connect with them across the Internet. Today, there are exciting new possibilities for your organizations to use retargeting.

Retargeting

If you are a local church or ministry and you are considering starting a media ministry, consider radio. It is local, it is relatively inexpensive, and it is listened to regularly by every age group. In many markets, the cost of a radio broadcast can easily be 1/10 of what a half hour on television can cost.

According to the FCC, there are over 15,000 radio stations in the United States, and Radio-Locator lists over 3,800 as having some type of Christian format, whether it is Gospel Music, Contemporary Christian Music, or Christian Teaching and Talk. Chances are that you

The Value of Working With Consultants

Most thriving ministries or nonprofits are looking for ways to go to the next level — to increase their revenue, to expand their media footprint, to grow their donor base, to launch into social media marketing — so they can impact more lives.  

Often, receiving wise counsel from others who have successfully accomplished what you desire to achieve is critical. In an article by Roy H. Williams, author of the book The Wizard of Ads, he gives some insight to the need for and the benefits of using outside consultants. He shared:

“Many years ago a friend said to

Giving Your Old Content a New Life

One of the fun things about public relations is getting to tell our clients’ stories and seeing how they resonate and even deeply impact the reader. As PR professionals, we sometimes are able to sit back, let our minds wander, and allow a new way for a story to develop. We get to place ourselves in the minds of our readers and work to determine what is the angle that will engage and inspire them to take action. 

Great stories can come from many different places, however. And, one of the most under-utilized ways is to repurpose your organization’s own