Infinity Concepts has retained its spot among the top 5 largest advertising agencies in the Pittsburgh region for the third consecutive year by the Pittsburgh Business Times. Infinity Concepts, based in Export, Pa., just to the east of Pittsburgh, is a faith-based advertising agency specializing in brand communications and direct response marketing.

“It is an honor to be recognized by the Pittsburgh Business Times for the third consecutive year as one of the largest agencies in the region,” said Infinity Concepts President and CEO Mark Dreistadt. “The Pittsburgh region is a dynamic and growing area full of outstanding talent and

Giving Your Old Content a New Life

One of the fun things about public relations is getting to tell our clients’ stories and seeing how they resonate and even deeply impact the reader. As PR professionals, we sometimes are able to sit back, let our minds wander, and allow a new way for a story to develop. We get to place ourselves in the minds of our readers and work to determine what is the angle that will engage and inspire them to take action. 

Great stories can come from many different places, however. And, one of the most under-utilized ways is to repurpose your organization’s own

10 Reasons Why People Stop Giving

Every organization loses donors. Not every organization will admit it, but it is true. There are a finite number of reasons why people who once supported your organization do not continue. I thought it would be helpful to review the reasons why.  

1. Financial Challenges
The number one reason people stop giving is because of personal financial challenges (54%). These challenges take on many forms from loss of a job, to a cancer diagnosis, to a fixed-income retirement.

2. Others Are More Deserving
The number two reason why people stop donating (36%) is a communication

What is the first thing that comes to mind when you think of LinkedIn?

For many, LinkedIn is the go-to-site when you seek employment. It is classified as a professional social network where one can build professional connections, participate in industry discussions, and more. 

However, this social platform has far more value than solely for professional networking and job seekers. LinkedIn can grow your business too!

LinkedIn is very different from its social media competitors — like Facebook, Twitter, and Instagram. These platforms can easily reach a target market because of their direct access. More importantly, consumers on these platforms

Image is vital to a brand, but for it to be effective, it must reflect what is inside. Your visual brand image (logo, colors, fonts, etc.) is but one element of building a solid identity, but when it resonates with your audience and spurs them to action, you have a recipe for success.  

Sometimes, brands can become lazy and trapped in cycle of denial. Logos become dated — colors become passé. Looking inward will help you put forward the best representation of your brand to your audience. Ask this question: How well do you know yourself?

Make note of

Before I came to work with Infinity Concepts, I was an executive pastor at a large multi-campus church.  One of my main responsibilities was to develop strategies and initiatives to grow the church. Over the years I realized it wasn’t just one thing that caused growth to occur, but several components working together. It’s what I call the Net Principle.

The Net Principle is derived from Luke chapter 5 when Jesus instructed Simon to let down his nets for a catch. As a result of Simon’s obedience, he experienced a boat-sinking, net-breaking catch of fish! That’s increase!

A net is