When most people think about donor conversions they think about donations. And while that is certainly the end goal, there is a journey that most users take before becoming a donor. This is true especially with digital users, who find and interact with your organization online. Ignoring this journey will essentially take new users with interest in your cause out into an unfamiliar place and leave them alone with no cell phone, map, or GPS.  Very few will find their way to becoming donors. 

Conversion Types

A first donation is a macro conversion, a significant quantifiable action.  But most of

ORGANIZATIONAL CHECK UP!

At Infinity Concepts, we have been privileged to work with many great ministries and non-profit organizations. We have learned a lot about what it takes to establish and grow a successful organization. We have also helped a number of organizations that were at risk and needed to find fresh solutions to put them back on course and take them to the next level.

How healthy is your organization?

I want to encourage you to take a moment to do a quick CHECK-UP to see how your organization is doing. Print out this blog – or on a separate

When you are considering starting a media ministry, one of the first things you need to consider is which medium to choose from the multitude of media that are available to you. Which medium is best for your audience, for your budget, for your message?

Television is still by far the most popular and pervasive media. It is also usually the most expensive. If you choose to create your program for television, they are many questions you need to answer before you start:

  • Do you have the facilities and equipment to support that?

Take a Second Look at YouTube Marketing

Digital marketing is frequently used by organizations to get closer to their consumers and build stronger engagement with their organization. But, far too many organizations do not utilize YouTube to build affinity for and engagement with their organization.

YouTube is a rapidly-growing tool in the marketing community, and for good reason. It has the ability to inform, educate, and draw in your audience quicker than typical social media posts. Some other benefits of adding YouTube into your repertoire:

• It creates community with your viewers. YouTube is able to make your consumers feel like they are a part of what you

UPDATE YOUR BRAND

Have you ever heard of someone wanting to update their brand?

It seems to be a buzzword in today’s culture, however there is a misconception on what that actually means. To many people, updating their brand means changing their logo or re-doing their website. It really goes much deeper than that.

Michael Eisner once said, “a brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” A brand is the entire experience that people have with your organization and as such, it is a definitively strategic endeavor.

There