Focus on the One

Our articles typically focus marketing, management, and fundraising — but at the beginning of this New Year we decided to take a week and talk specifically about church lfe and church growth. If you are a Pastor or a church leader … this article is for you.

The start of a new year — and a new decade — is very exciting. If you’re like the average American, you’ve probably already made a list of New Year’s resolutions you’d like to achieve over the next twelve months. The arrival of January 1st usually stirs up a lot of

‘Tis The Season

To everything there is a season, A time for every purpose under heaven: (Eccl 3:1)

We live in a world filled with seasons: The calendar has four seasons … each follows the other with distinct purpose in the cycle of life that surrounds us. We just completed the Christmas holiday season and now to many it is the exercise-and-lose-weight season. Our lives, our work, even our sports are all seasonal.

Solomon was correct when he penned those famous words in Ecclesiastes … to everything there is a season.

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Getting Personal

There is a lot of talk these days in the direct mail marketing world on the subject of variable data printing. If you are not familiar with this relatively new technology, allow us to give you an abbreviated overview.

Variable data technology (VDT) itself is not all that new to publishing. Its predecessor was the mail merge tool introduced on most desktop systems in the 1990’s. In it, the variable information found on one’s database could be accessed and dropped into a print field on a document, creating a personal greeting to an otherwise impersonal letter. In most cases, it

Take the Journey…

Communication is a journey. It is the process of taking someone from where they are to where they need to be. It is a means of changing perception — direction — understanding — or focus. It is a continuum of shifting framework that must be carefully managed for the appropriate information progression to take place.

Good communication must assume that there is a gap of understanding between two people and then progressively fill in that gap with layers of information and experience to reduce the distance between them.

Sunday morning worship is often a great example of bad communication.

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Success!

What is success? How is it measured? How does one know when one achieves it? Is it the end of something, like crossing the finish line? Or the quality of that end, as in finishing first? So much emphasis is placed on success in our society that the difference between running the race and running the race well is often confused.

Success sometimes loses its value when the goal becomes the same for everyone. Making money is a popular measure of success. Others might say that marrying the “perfect 10” is the ultimate measure of success. If that were true,