I remember it clearly. It was a Tuesday, late in the afternoon… The call came in asking us to design and print 60,000 special offering envelopes to be delivered to the West Coast by Friday. I thought, “There is no way.” But I said, “Let me see what I can do.”
I made a few calls and we were, in fact, able to deliver. Instantly, we became a hero to our client. Our printer became a hero to us. Everything was great until four weeks later, when we got a call from the same client, with the same request again.