Video Communications in Your Church

Several months ago, the senior pastor of one of our church clients began to tell me how busy they had been. They had been ministering to people in the inner city; delivering truckloads of food to needy families; and staying deeply involved in a discipleship program that was deepening the faith of the congregation and winning people to Christ.

Then I asked him a simple question — “How much of this have you been sharing with the congregation?” How many stories have you told them? How many testimonies of changed lives have they heard?” So we began to create roll-ins

Owning Your Market Position

“Avis is only No.2 in rent-a-cars.

So why go with us? We try harder…

In the early 60’s, Avis turned its floundering company around with this new positioning statement. For years Avis lost money, but after months of research, and the development of this new positioning campaign, their profits skyrocketed into the millions.

The most successful positioning statements are simple to understand and repeated year after year after year… “We try harder” is still the “soul” of the Avis brand over 45 years later.

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Building Effective Teams

At the recent conference where I have been speaking, I noticed that a lot of the conversation has revolved around building effective teams. Since team building is a significant part of what we help our clients achieve, I felt it would be appropriate to share three team-building keys I have discovered over the years. Read more

Making Better Media Decisions

Too many ministries seem to operate on a series of “hunches” when it comes to making their media decisions. Within the confines of our media department, we refer to this strategy or lack of strategy, as the “Lost Media Dollar Approach.” For those with great hunches this approach may yield good results, but why gamble with precious media dollars? By using response data you can make informed and cost effective decisions about investing the resources God has given you.

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Do You Speak Consumerese?

How well do you know your audience? How well do you truly know what they need? My favorite way to illustrate this point is by using the example of the exterminator. What does the exterminator sell? From his standpoint he sells pest control. But what does he sell from the consumer’s standpoint?

If you ask a consumer and really listen to their answer you will discover that what an exterminator sells is peace of mind — not dead bugs. Most people purchase the services of an exterminator when they do NOT have a pest problem because they want to FEEL