It’s a pervasive reality that has inundated the American culture full force and head on: social media. The rise of social media in today’s society has caused a fundamental shift in the way we communicate. We use it to reconnect with old friends from high school, our college roommates, and even to promote our companies and organizations.
With all the hype surrounding Twitter, Facebook, and blogging, it’s tempting to quickly jump on the social media and networking train. Many companies see social media as a relatively inexpensive new marketing tool. But if you are going to invest in building a