You Need WHAT?

I remember it clearly. It was a Tuesday, late in the afternoon… The call came in asking us to design and print 60,000 special offering envelopes to be delivered to the West Coast by Friday. I thought, “There is no way.” But I said, “Let me see what I can do.”

I made a few calls and we were, in fact, able to deliver. Instantly, we became a hero to our client. Our printer became a hero to us. Everything was great until four weeks later, when we got a call from the same client, with the same request again.

It's All About Communication

Who\’s on FirstThe batter steps up to the plate. He adjusts his batting helmet, twists his grip a few times on the bat and takes a long look at the 3rd base coach for the right signal. Ninety feet down the line, the third base coach sends ten seconds worth of shoulder tapping, chest swiping, chin touching and arm dusting signals. The real message is buried somewhere in that seemingly meaningless flurry of gestures. So the two had better know the code or the opportunity to score has a good chance of being lost.

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Email Marketing Tips

This morning I turned on my computer to find several dozen messages that had arrived overnight. A few of these messages were from my friends and colleagues — but others were from ministries and companies across the U.S. and around the world.

I found myself drawn to certain messages, while putting off opening or even deleting others.

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Marketing or Public Relations

I am often asked, “What is the difference between marketing and public relations (PR)?” PR is about managing perception and developing relationships. Marketing uses the media to send a message, while PR engages the media in what you are doing so they send the message for you.

According to PR News, PR is defined as, “The management function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.”

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Running Downhill

When I was little, I ran everywhere. To this day I don’t know what was so important that I had to run so much. I ran across the street to my friend’s house. I ran to the store. I ran home from school. But I can recall never running faster and more effortlessly than when I was running downhill. I can still hear the flapping sound of my PF Flyers tennis shoes on the sidewalk as I crested the top of Wilson Avenue and started down the hill in the last block towards home. No matter how tired I was,