5 Signs That Your Social Media Plan Lacks Real Strategy

Astonished Man

I hear a lot about social media strategies these days.  It’s a popular term.  What I don’t see is a lot of is real strategy.  Companies have social media plans, a collection of processes and objectives that guide their day to day operations.  And while having a plan is certainly better than just engaging in random acts of social media, something is missing.  A real social media strategy is all-encompassing, it reaches all levels of the organization and isn’t limited to any social channel like Facebook or Twitter. (more…)

Posted by George Konetes on February 20th 2012

Using Social Media to Support Your Strategy

Eye Focusing

Refocusing the Approach

I hear and read a lot about social media strategies these days, but what I do not hear much about are marketing strategies that involve social media.  What is the difference you ask?  One is a way of using social media because it is available.  The other is using it to support a marketing initiative (more…)

Posted by George Konetes on February 16th 2012

A Brand Is Like A Cup Of Coffee

Cup of Coffee

I love coffee. I’ve loved coffee ever since I was a kid. I started drinking coffee when I was in grade school and after all these years – I still love coffee. In fact, I’m a coffee fanatic!  My experience with branding dates back almost as far and I’ve come to learn that they have more than a few things in common. (more…)

Posted by Mark Dreistadt on February 13th 2012

3 Reasons Why Search Engine Optimization Still Hasn’t Caught On

Change Wall Switch

It’s interesting to me to still see two strong camps in the field of Search Engine Optimization (SEO).  You have those who are legitimately out to optimize their sites for search engine interaction and you have those who are still working diligently trying to trick the system. (more…)

Posted by George Konetes on February 9th 2012

The Experience Gap: 3 Keys for Effective Donor Relations

Family

An Experience Gap is the distance between what donors expect from your organization and what donors actually experience.  The challenge faced by any non profit, ministry, church, or other organizations involved in fundraising is connecting with their donor’s hearts and expectations. (more…)

Posted by Mark Dreistadt on February 6th 2012
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