You’ve probably heard the SEO gospel being preached these days, maybe even from me. This is the notion that by optimizing your keywords, content, meta tags, and website structure, you can pull organic search traffic from Google like a pro. And while that statement is certainly true, the key word is can pull organic search traffic, which differs a lot from saying will pull traffic. And while you can pull traffic, that’s not the same as driving traffic. (more…)
Principles of organizational development will tell you that the key to developing close client relationships and value is through the fundamentals of marketing and advertising. True. But some traditionalists and ministries tend to forget about how public relations (PR) fits into the mix. Especially since the marketing landscape has changed, development of a strong PR campaign is crucial. (more…)
Logos, emblems, taglines… What exactly creates a brand and why? With the recent face-lift of Twitter’s logo, it has me asking similar questions. What I came to realize is, that brands that effectively communicated their organizational “big vision” were the ones who truly knew who they were and what they stood for. Within these organizations, everyone represented “one voice” or one unified idea; and their presentations reflected it. (more…)
With a sizeable budget in hand, many organizations go for broke by picking up every available media time slot that they can find. And then they wonder why they fail. They skip straight to media buying and miss media planning. (more…)
Simply put, your brand personality is the collection of human qualities that describe your organization. While the idea is simple, the implications are big. Every time that anyone interacts with any part of your organization (Branding Points), their interaction needs to be consistent with your defined brand personality. Be it a phone call, email, tweet, in person visit, post card or receipt, everything needs to align with this aspect of your overall brand identity. And when it comes to social media, things can start to get complicated. (more…)
