I don’t have time to blog. Everyone has likely said these words at one time or another. But what do you have time to do? Many companies will spend tens of thousands of dollars to build a good website. But what they don’t realize is that without fresh content that website is like a passenger jet on a runway without any fuel; it’s expensive and useful but it’s just not going anywhere. (more…)
What is success? How is it measured? How do you know when you actually achieve it?
Is success the end of something, like crossing the finish line? Or is it the quality of that ending, as in finishing first? So much emphasis is placed on success in our society that the difference between running the race and running the race well is often confused. (more…)
I am often asked, “What is the difference between marketing and public relations (PR)?” PR is about managing perception and developing relationships. Marketing uses the media to send a message, while PR engages the media in what you are doing so they send the message for you. (more…)
Our articles typically focus on marketing, management, social media, and fundraising – but at the beginning of this New Year we decided to take a week and talk specifically about church leadership, life, and church growth. If you are a Pastor or a church leader … this post is for you. (more…)
Gaining more Twitter followers is a business for some and an obsession for others. The theories and the tactics for how to accomplish this goal range from mundane to bizarre. As you search for the strategy that works best for you, don’t forget that even the best advice is geared to a specific situation. There are different types of twitter users, and each type requires their own specific style of strategies. Do you know what type of user you are? (more…)
