Your message matters – so what’s the best way to share it?
With so many different ways to deliver your message to the masses, it takes more than a hit-and-miss approach to be sure you’re finding the mark – and being the best steward of your resources. But the right combination of wisdom, experience, and creativity can ensure that you make the most impact with your message.
What do people think of when they come in contact with your organization? You know your organization is one of a kind, but what do other people think of you?
Every organization has a “brand” whether they realize it or not. Your organization brand is the total of all the experiences people have with your organization. The question then becomes this: Is your organizational brand accidental or intentional?
No matter how small or large your organization may be or what industry you are in, you are probably under pressure to find and keep high-performing employees that can move your organization forward.
Regardless of how quickly or cost-effectively employees are brought on board, if they are not the best fit with your organization it could cost you valuable time and resources. Your employees make up “the face” of your organization – how you are perceived by clients and by peers in the industry. Finding and hiring quality individuals is very important to your organization, period.
Too many ministries seem to operate on a series of “hunches” when it comes to making their media decisions. Within the confines of our media department, we refer to this strategy or lack of strategy, as the “Lost Media Dollar Approach.” For those with great hunches this approach may yield good results, but why gamble with precious media dollars? By using response data you can make informed and cost effective decisions about investing the resources God has given you.
In the course of business, I inevitably find myself traveling frequently. I spend a number of days each month on the road or in the air. Our clients are located across the US and even in other countries, and we try to visit and meet with them regularly.
You may find that you also need to travel from time to time. Some people enjoy traveling – the excitement of seeing new places and meeting new people. Others may find it somewhat of a nuisance. Traveling can be frustrating at times. It is often difficult to be away from home and family for extended periods of time. Whatever your opinion is about traveling, we’d like to offer some tips to help make your trips more enjoyable, efficient, and productive. Read the rest of this entry »
