Short answer … you do!
I want to talk to you for a minute about Public Relations – PR. Public Relations is often underrated by ministry organizations and frequently misunderstood. However, properly executed, PR can literally change public opinion about your organization. It can generate interest about the work you do; it can create exposure. Public Relations can ultimately create a positive impact on your bottom line. (more…)
I have a question for you. What is your organization’s vision? What is it that you are trying to accomplish? What is the future goal that you want to attain? That vision – the picture of a different future – is what donors are attracted to. (more…)
Creativity… we long for it – we love it – we pay for it. Yet this coveted commodity is readily available within us. Many simply do not know how to leave the world of the mundane and predictable and enter into the world where anything is possible. So to help you explore new places in your next creative or brainstorming meeting, here are some principles to guide your way (more…)
Just about everybody is blogging these days, and I do mean everybody. But did you know that a lot of people who blog aren’t doing it for the right reasons? Many of them don’t even know the right reasons. And some of the biggest reasons to blog are the SEO benefits and these are of major value whether you’re a business, non-profit, small church, or high profile media ministry (more…)
All too often businesses decide to jump on board with social media and assign someone to start a Twitter feed or a Facebook page. To a learned social strategist this is already starting to smell sour. But it’s not necessarily a doomed effort until Tweets and Facebook posts are expected by the end of the day. Social media has its own language and every channel (Twitter, LinkedIn, and Facebook) has its own individual social cultures and dialects. You need to learn the language and the culture of social media before you begin broadcasting. (more…)
