It is widely known and accepted that social media is one of the most powerful forms of communication today. With power this great also comes the risk of consequence. Social media is the one of the strongest forces available to amplify your platform. It can also can amplify your mistakes.

For many organizations, these mistakes can be costly. Once something is made public online, it is permanent. Many organizations have tended to not fully jump into these deep waters. However, a partial dive can be equally as costly if you are making these social media mistakes.

How many of these

Context is Key To Mobile Marketing Management

Many of us are accepting of change; others maybe not so much. However, I have always considered myself to be one of those people willing and ready to change whenever the occasions in my life deemed it would be necessary. Even in the past few months, I can vividly remember speaking about change, learning to embrace it, its imminence, and the consequences of not being ready for it. Yet there are always those things that take us a bit more time to catch up on. There are some things that we just do not learn to fully

Logos, emblems, taglines… What exactly creates a brand and why? With the recent face-lift of Twitter’s logo, it has me asking similar questions. What I came to realize is, that brands that effectively communicated their organizational “big vision” were the ones who truly knew who they were and what they stood for. Within these organizations, everyone represented “one voice” or one unified idea; and their presentations reflected it. Read more

Your Success is Found in Your Brand Uniqueness

Our family loves Chick-fil-A.  I mean, really loves Chick-fil-A.  I think the peanut oil runs through our veins.  When we get in the car to go anywhere, our kids  ask, “Are we going to Chick-fil-A?”  Maybe that says a little too much about our eating habits, but nonetheless, it’s a big part of our family. Read more