Take a Second Look at YouTube Marketing

Digital marketing is frequently used by organizations to get closer to their consumers and build stronger engagement with their organization. But, far too many organizations do not utilize YouTube to build affinity for and engagement with their organization.

YouTube is a rapidly-growing tool in the marketing community, and for good reason. It has the ability to inform, educate, and draw in your audience quicker than typical social media posts. Some other benefits of adding YouTube into your repertoire:

• It creates community with your viewers. YouTube is able to make your consumers feel like they are a part of what you

It is widely known and accepted that social media is one of the most powerful forms of communication today. With power this great also comes the risk of consequence. Social media is the one of the strongest forces available to amplify your platform. It can also can amplify your mistakes.

For many organizations, these mistakes can be costly. Once something is made public online, it is permanent. Many organizations have tended to not fully jump into these deep waters. However, a partial dive can be equally as costly if you are making these social media mistakes.

How many of these

Is Fake News Affecting Your Brand?

Fake news. The phrase seems to be on the tip of everyone’s tongue these days. The President is tweeting about it — the news outlets are defensive about it — and even Facebook is at the center of the fake news debate.

But have you taken time to think about how this talk of fake news may be hurting your organization’s brand?

I know what you must be thinking…

“We take pride in being transparent and honest in our outreach and messaging! You can’t possibly be talking about us.”

You are probably right. You may even be insulted at the

Getting Media To Tell Your Story

If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the same time.

It requires offering up unique content that you have not used before, and giving it to the outlet with no strings attached. So, how do you do that? It’s tough to give up content and not ask for a reciprocal interview or coverage in return, but that’s exactly what you need to do.

Let’s look at some tips

You have spent months crafting the perfect content strategy. Now it is the execution phase. You are confident that content will not only attract new prospective clientele, but also increase engagement of your established fan base. Not to mention, it should also move your newly acquired leads towards the purchase phase of your funnel.

In a utopian world, this strategy should work perfectly. However, what happens when it doesn’t go as expected? The simple answer may lie in a common but popular phrase: wrong place at the wrong time!

Content is king; but timing is everything. The timing of your