You have spent months crafting the perfect content strategy. Now it is the execution phase. You are confident that content will not only attract new prospective clientele, but also increase engagement of your established fan base. Not to mention, it should also move your newly acquired leads towards the purchase phase of your funnel.

In a utopian world, this strategy should work perfectly. However, what happens when it doesn’t go as expected? The simple answer may lie in a common but popular phrase: wrong place at the wrong time!

Content is king; but timing is everything. The timing of your

“Real-time,” “mobilization,” “ROI,” “ROAS” (return on advertising spend); yes, each of these are cliché business buzzwords we have all heard make their ways around the marketing and public relations sphere. Yet more and more, one simple word seems to surface more than any other. And in fact, it plays an essential role in defining each of these terms and illustrating how successful B2B or B2C marketing is accomplished. Of course, I am talking about the word “relationships.”

Read more

Just about everybody is blogging these days, and I do mean everybody.  But did you know that a lot of people who blog aren’t doing it for the right reasons?  Many of them don’t even know the right reasons.  And some of the biggest reasons to blog are the SEO benefits and these are of major value whether you’re a business, non-profit, small church, or high profile media ministry

Read more

I don’t have time to blog.  Everyone has likely said these words at one time or another. But what do you have time to do?  Many companies will spend tens of thousands of dollars to build a good website.  But what they don’t realize is that without fresh content that website is like a passenger jet on a runway without any fuel; it’s expensive and useful but it’s just not going anywhere. 

Read more

Inbound marketing is an exciting and rapidly growing field partially because it is relatively inexpensive.  Anyone can pick up the tools and try their hand at it.  However just like football, there is a lot more to the game than a ball, pads, and a pair of cleats.  Strategy and execution make all the difference in the world.

Read more