You have spent months crafting the perfect content strategy. Now it is the execution phase. You are confident that content will not only attract new prospective clientele, but also increase engagement of your established fan base. Not to mention, it should also move your newly acquired leads towards the purchase phase of your funnel.

In a utopian world, this strategy should work perfectly. However, what happens when it doesn’t go as expected? The simple answer may lie in a common but popular phrase: wrong place at the wrong time!

Content is king; but timing is everything. The timing of your

Can advertising make you smarter? It’s not a trick question. Advertising is expensive and where that budget goes is determined by ROI metrics. But that media spend should be generating more for you than just results. What you learn from digital advertising can be as valuable as what a campaign accomplishes. Win or lose, each campaign should improve your odds of winning next time. Best of all, it doesn’t cost any more to learn, but it does require some intentionality and effort.

Here are 5 ways that your digital advertising can make you smarter:

1. Discovery of New Audiences

Have you ever engaged with a really fancy marketing campaign but got stuck or lost after a few moments? I know I have, and rarely have I stuck around. Only individuals who are really interested and motivated tend to put in enough effort to figure out the marketing message. Without simplicity, even the most clever and engaging idea will eventually lose momentum. Read more

If you have spent much time this year watching the Olympics, then you have probably seen a great deal of advertising that is themed around the games. You name it; almost any product you can think of has been marketed using a display of highly-charged athleticism (even this blog post!).  Some ads mention the Olympic Games, some feature athletes, and a number of them carry the themes but make no direct reference.  I began to ask myself, “Are these marketing efforts creative or just timely?” Read more

“Real-time,” “mobilization,” “ROI,” “ROAS” (return on advertising spend); yes, each of these are cliché business buzzwords we have all heard make their ways around the marketing and public relations sphere. Yet more and more, one simple word seems to surface more than any other. And in fact, it plays an essential role in defining each of these terms and illustrating how successful B2B or B2C marketing is accomplished. Of course, I am talking about the word “relationships.” Read more