ORGANIZATIONAL CHECK UP!

At Infinity Concepts, we have been privileged to work with many great ministries and non-profit organizations. We have learned a lot about what it takes to establish and grow a successful organization. We have also helped a number of organizations that were at risk and needed to find fresh solutions to put them back on course and take them to the next level.

How healthy is your organization?

I want to encourage you to take a moment to do a quick CHECK-UP to see how your organization is doing. Print out this blog – or on a separate

When you are considering starting a media ministry, one of the first things you need to consider is which medium to choose from the multitude of media that are available to you. Which medium is best for your audience, for your budget, for your message?

Television is still by far the most popular and pervasive media. It is also usually the most expensive. If you choose to create your program for television, they are many questions you need to answer before you start:

  • Do you have the facilities and equipment to support that?

Many people know that Google AdWords is synonymous with those little text ads that pop up in Google when you search for things. But AdWords is a lot bigger and does a lot more than just search ads. In fact, it is one the biggest and most versatile advertising platforms in the world.

Here are three things that most people do not know about Google AdWords.

1. AdWords is not just search ads, it is Internet-wide display advertising. Using the same tools and the same login, AdWords can be used to place image ads and even video ads across the

Direct Mail: Improving Your ROI

Is there something that can be done to improve ROI for your direct mail program? How can the response rate be increased? How can you get a larger average gift?

There are many factors that can affect the performance of a direct mail appeal letter; but for today, we will focus on one component that can significantly make an impact on your direct mail letter results — the response device.

The response device is a coupon or card that the recipient sends back with their gift. It is probably the most important element in the direct mail package. This is

When I completed my inbound marketing certification a little while back, I said to myself, “This is not that difficult to understand; it just takes some effort to learn a few new words and tactics.” To me, learning about the theory and practice of inbound marketing is a bit like reading a novel — it’s an engaging experience.

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