Direct Mail: Improving Your ROI

Is there something that can be done to improve ROI for your direct mail program? How can the response rate be increased? How can you get a larger average gift?

There are many factors that can affect the performance of a direct mail appeal letter; but for today, we will focus on one component that can significantly make an impact on your direct mail letter results — the response device.

The response device is a coupon or card that the recipient sends back with their gift. It is probably the most important element in the direct mail package. This is

When I completed my inbound marketing certification a little while back, I said to myself, “This is not that difficult to understand; it just takes some effort to learn a few new words and tactics.” To me, learning about the theory and practice of inbound marketing is a bit like reading a novel — it’s an engaging experience. Read more

Do Your Donors Know Your Vision?

I have a question for you. What is your organization’s vision? What is it that you are trying to accomplish? What is the future goal that you want to attain? That vision — the picture of a different future — is what donors are attracted to. Read more

Just about everybody is blogging these days, and I do mean everybody.  But did you know that a lot of people who blog aren’t doing it for the right reasons?  Many of them don’t even know the right reasons.  And some of the biggest reasons to blog are the SEO benefits and these are of major value whether you’re a business, non-profit, small church, or high profile media ministry Read more