Many people know that Google AdWords is synonymous with those little text ads that pop up in Google when you search for things. But AdWords is a lot bigger and does a lot more than just search ads. In fact, it is one the biggest and most versatile advertising platforms in the world.

Here are three things that most people do not know about Google AdWords.

1. AdWords is not just search ads, it is Internet-wide display advertising. Using the same tools and the same login, AdWords can be used to place image ads and even video ads across the

Direct Mail: Improving Your ROI

Is there something that can be done to improve ROI for your direct mail program? How can the response rate be increased? How can you get a larger average gift?

There are many factors that can affect the performance of a direct mail appeal letter; but for today, we will focus on one component that can significantly make an impact on your direct mail letter results — the response device.

The response device is a coupon or card that the recipient sends back with their gift. It is probably the most important element in the direct mail package. This is

When I completed my inbound marketing certification a little while back, I said to myself, “This is not that difficult to understand; it just takes some effort to learn a few new words and tactics.” To me, learning about the theory and practice of inbound marketing is a bit like reading a novel — it’s an engaging experience. Read more

Do Your Donors Know Your Vision?

I have a question for you. What is your organization’s vision? What is it that you are trying to accomplish? What is the future goal that you want to attain? That vision — the picture of a different future — is what donors are attracted to. Read more