By, Christine Johns
Generosity. It’s a win-win strategy. It’s the dynamic that occurs when one person gives selflessly to another, based on a mutual understanding of the relationship. Both parties benefit from the affinity which results, and hopefully, a lasting bond of trust is formed.
Who doesn’t love the thought of everybody winning? When it comes to your brand, you can’t afford to be insular and self-absorbed, especially in an age where loyalty and outcomes are the primary drivers of your audience.
Consider these statistics:
- 56% of consumers said receiving a personalized incentive would improve consideration of the brand