By, Christine Johns

Generosity. It’s a win-win strategy. It’s the dynamic that occurs when one person gives selflessly to another, based on a mutual understanding of the relationship. Both parties benefit from the affinity which results, and hopefully, a lasting bond of trust is formed.

Who doesn’t love the thought of everybody winning? When it comes to your brand, you can’t afford to be insular and self-absorbed, especially in an age where loyalty and outcomes are the primary drivers of your audience.

Consider these statistics:

  • 56% of consumers said receiving a personalized incentive would improve consideration of the brand

Stop, Collaborate, and Listen

While that phrase may take you back to 1990 with Hypercolor shirts and Saved By the Bell (you are welcome for your earworm of the day), there are actually some keys that you can apply when working on a project that keeps you spinning your wheels.

Stop
When you are not sure if you are heading in the right direction, often times the best thing to do is stop and evaluate what it is that you are trying to accomplish.  Often we get caught up in trying to do things the quickest way, but we are not doing it

We see a lot of creative marketing campaigns these days, but there is one critical element that every successful campaign hinges on – the value proposition. Marketing is not just promoting a product, and branding is not just synthetically crafting an image. A clearly defined value proposition is the cornerstone, the chief element that every part of a successful campaign is built on. Read more

Have you ever engaged with a really fancy marketing campaign but got stuck or lost after a few moments? I know I have, and rarely have I stuck around. Only individuals who are really interested and motivated tend to put in enough effort to figure out the marketing message. Without simplicity, even the most clever and engaging idea will eventually lose momentum. Read more

I would like to start by saying that I do not think there is anything wrong with a shiny box. Everyone looks at the shiny box first: it catches their eye. But whether or not they buy the shiny box will depend on their perception of whether or not the contents of the box will meet their needs. Identifying the value proposition of a product or service is the most critical step in the decision making process. If you understand the value that a product has, then you are equipped with the first tool needed