When you are considering starting a media ministry, one of the first things you need to consider is which medium to choose from the multitude of media that are available to you. Which medium is best for your audience, for your budget, for your message?

Television is still by far the most popular and pervasive media. It is also usually the most expensive. If you choose to create your program for television, they are many questions you need to answer before you start:

  • Do you have the facilities and equipment to support that?

4 Step Plan For Funding Your Media Outreach

A media outreach typically develops out of the growing communication efforts of a nonprofit, ministry, or church. Eventually a decision is made to take the media efforts to a higher level and reach out through television, radio, or the Internet. The challenge is always how to pay for the media. There are four specific elements to financing the expansion of a media outreach that need to be considered before any significant steps are taken.

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Build on Your Strengths

Okay, we know a lot of people must think the “back office” is just another name for how you arrange your files and where you put your paper clips. While all of that needs to be taken care of, we specifically have in mind establishing efficient procedures for receiving, processing, and receipting donations or orders, managing direct mail, and producing reports.

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Yes, it takes money to start and money to operate over the long-haul. Too often, people either assume everything will just work out and don’t count the cost up front, or they approach the whole subject of media funding with fear and fail to appropriate the plan set before them. So, here are three handy lists to keep in mind regarding funding.

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As you launch into your program, it is vital to know how the world of Christian television programming works.  Before you get to media buying and media placement you need to look at what types of programming there are and how they fit into your vision.  To boil it all down, it comes down to the types of airtime a station uses to fill its programming schedule

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