When you are considering starting a media ministry, one of the first things you need to consider is which medium to choose from the multitude of media that are available to you. Which medium is best for your audience, for your budget, for your message?

Television is still by far the most popular and pervasive media. It is also usually the most expensive. If you choose to create your program for television, they are many questions you need to answer before you start:

  • Do you have the facilities and equipment to support that?

Getting Media To Tell Your Story

If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the same time.

It requires offering up unique content that you have not used before, and giving it to the outlet with no strings attached. So, how do you do that? It’s tough to give up content and not ask for a reciprocal interview or coverage in return, but that’s exactly what you need to do.

Let’s look at some tips

4 Step Plan For Funding Your Media Outreach

A media outreach typically develops out of the growing communication efforts of a nonprofit, ministry, or church. Eventually a decision is made to take the media efforts to a higher level and reach out through television, radio, or the Internet. The challenge is always how to pay for the media. There are four specific elements to financing the expansion of a media outreach that need to be considered before any significant steps are taken.

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Okay, so you want to launch your media ministry by starting a television program? What program format will you choose? A talk show?  An up-close-and-personal teaching show? A videotaped church service? An all-music format? Or a variety program that includes a little teaching, a little music, and maybe an interview or man-on-the-street segment?

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Ready? Set? Go! Ramping Up Your Media Outreach

Are you ready to enter the world of television production? We know you may have a lot of questions about the “how?” and “what?” of creating a successful television program. That’s why we put together this brief overview of the nuts and bolts you need to know about launching and maintaining a television program of excellence and significant impact. Whether you are a budding media ministry or an experienced organization looking to optimize your media placement, there are some foundational keys to guide your decision making process.

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