If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the same time.
It requires offering up unique content that you have not used before, and giving it to the outlet with no strings attached. So, how do you do that? It’s tough to give up content and not ask for a reciprocal interview or coverage in return, but that’s exactly what you need to do.
Let’s look at some tips