Getting Media To Tell Your Story

If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the same time.

It requires offering up unique content that you have not used before, and giving it to the outlet with no strings attached. So, how do you do that? It’s tough to give up content and not ask for a reciprocal interview or coverage in return, but that’s exactly what you need to do.

Let’s look at some tips

Truth Held Captive

By Christine Johns

Therefore, having put away falsehood, let each one of you speak the truth with his neighbor, for we are members one of another. Ephesians 4:25

Peace if possible, truth at all costs. –Martin Luther

Recently, I read an article about the state of communication in a “post-truth” era. So much has changed in our industry in our relationship to the truth. The advent of fake news, safe spaces, and trigger warnings give permission to audiences to choose ala carte the information that matches a prescriptive version of “their truth” while dismissing the rest. The growth of identity

By, Christine Johns

Generosity. It’s a win-win strategy. It’s the dynamic that occurs when one person gives selflessly to another, based on a mutual understanding of the relationship. Both parties benefit from the affinity which results, and hopefully, a lasting bond of trust is formed.

Who doesn’t love the thought of everybody winning? When it comes to your brand, you can’t afford to be insular and self-absorbed, especially in an age where loyalty and outcomes are the primary drivers of your audience.

Consider these statistics:

  • 56% of consumers said receiving a personalized incentive would improve consideration of the brand

Of course, one thing that is always certain in our lives is transition. When we grow as individuals, time and place often comes to separate us from those we once knew, and the things we became familiar with. We move from neighborhood to neighborhood, high school to college, or occupation to occupation. When our plans and purposes change, we are naturally forced to re-adapt and build new identities within a community and acquaint ourselves with new people.

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So perhaps you are the proverbial social media “social butterfly.” Yet of the close to 700 Facebook friends you connect with regularly, you really only “know” a percentage of those. When it comes down to those you have actually met in person or have a close personal relationship with, the number decreases even more. So herein lies the significant concern with businesses and online public relations.  Social media is merely a tool to build and nurture “real” or existing relationships, not quite as much to generate new ones.

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