It is widely known and accepted that social media is one of the most powerful forms of communication today. With power this great also comes the risk of consequence. Social media is the one of the strongest forces available to amplify your platform. It can also can amplify your mistakes.

For many organizations, these mistakes can be costly. Once something is made public online, it is permanent. Many organizations have tended to not fully jump into these deep waters. However, a partial dive can be equally as costly if you are making these social media mistakes.

How many of these

Snapchat was once the dark horse newcomer of the social media platforms. When it came on the scene, many did not know what to make of it — nor did they understand the craze of it among Millennials and Generation Z’s. Some predicted it would simply be a passing fad. However, with over 160 million daily visitors and 5 billion video views, Snapchat is clearly here to stay.

Despite the growing traction of this five-year old platform, Snapchat is still met with uncertainty and skepticism when it comes to marketing. Marketing relies heavily on social proofs to establish credibility. Unlike

Say you are new to the field and you want to learn about social media. Or perhaps you just want to learn more.  What is the best way to do that?  Do you take a social media course? Do you enroll in a social media training program?  Do you buy some books and teach yourself?  The reality is there are a lot of options out there, none of which are as simple as just pushing a button.  The best answer will depend on whether you are after information or skills.

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Have you ever taken the bait and clicked on a really good ad?  I mean, you knew it was an ad and clicked it anyway?  I have, but I can tell you that it does not happen often.

“Why do I click on it?” you ask. Because I am intrigued or excited and want to find out more information about what seems to be natural, organic content.  And that is the key: if people feel like your content is organic and not a sales piece, then they will be comfortable with clicking.

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Sometimes the best marketing wisdom is hiding in plain sight!

Everyone is looking for hidden social media marketing secrets, some new and little known tactic that will tip the scales in their favor. Marketers are looking for that one hidden truth that they have not yet found to answer all of their questions. And while certainly there is new information that could help each one of us, I believe the real secret is very obvious and often ignored; testing! 

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