Many people know that Google AdWords is synonymous with those little text ads that pop up in Google when you search for things. But AdWords is a lot bigger and does a lot more than just search ads. In fact, it is one the biggest and most versatile advertising platforms in the world.

Here are three things that most people do not know about Google AdWords.

1. AdWords is not just search ads, it is Internet-wide display advertising. Using the same tools and the same login, AdWords can be used to place image ads and even video ads across the

Snapchat was once the dark horse newcomer of the social media platforms. When it came on the scene, many did not know what to make of it — nor did they understand the craze of it among Millennials and Generation Z’s. Some predicted it would simply be a passing fad. However, with over 160 million daily visitors and 5 billion video views, Snapchat is clearly here to stay.

Despite the growing traction of this five-year old platform, Snapchat is still met with uncertainty and skepticism when it comes to marketing. Marketing relies heavily on social proofs to establish credibility. Unlike

You have spent months crafting the perfect content strategy. Now it is the execution phase. You are confident that content will not only attract new prospective clientele, but also increase engagement of your established fan base. Not to mention, it should also move your newly acquired leads towards the purchase phase of your funnel.

In a utopian world, this strategy should work perfectly. However, what happens when it doesn’t go as expected? The simple answer may lie in a common but popular phrase: wrong place at the wrong time!

Content is king; but timing is everything. The timing of your

Have you ever taken the bait and clicked on a really good ad?  I mean, you knew it was an ad and clicked it anyway?  I have, but I can tell you that it does not happen often.

“Why do I click on it?” you ask. Because I am intrigued or excited and want to find out more information about what seems to be natural, organic content.  And that is the key: if people feel like your content is organic and not a sales piece, then they will be comfortable with clicking. Read more

Sometimes the best marketing wisdom is hiding in plain sight!

Everyone is looking for hidden social media marketing secrets, some new and little known tactic that will tip the scales in their favor. Marketers are looking for that one hidden truth that they have not yet found to answer all of their questions. And while certainly there is new information that could help each one of us, I believe the real secret is very obvious and often ignored; testing!  Read more