You have spent months crafting the perfect content strategy. Now it is the execution phase. You are confident that content will not only attract new prospective clientele, but also increase engagement of your established fan base. Not to mention, it should also move your newly acquired leads towards the purchase phase of your funnel.

In a utopian world, this strategy should work perfectly. However, what happens when it doesn’t go as expected? The simple answer may lie in a common but popular phrase: wrong place at the wrong time!

Content is king; but timing is everything. The timing of your

Have you ever taken the bait and clicked on a really good ad?  I mean, you knew it was an ad and clicked it anyway?  I have, but I can tell you that it does not happen often.

“Why do I click on it?” you ask. Because I am intrigued or excited and want to find out more information about what seems to be natural, organic content.  And that is the key: if people feel like your content is organic and not a sales piece, then they will be comfortable with clicking. Read more

Sometimes the best marketing wisdom is hiding in plain sight!

Everyone is looking for hidden social media marketing secrets, some new and little known tactic that will tip the scales in their favor. Marketers are looking for that one hidden truth that they have not yet found to answer all of their questions. And while certainly there is new information that could help each one of us, I believe the real secret is very obvious and often ignored; testing!  Read more

Almost a billion people are using Facebook, but most are unaware of the “secret sauce” that determines what they see. Many are blissfully unaware that not all the content they post is seen by even their closest friends, and that the longer they go without anyone interacting with their content, the less anyone sees their posts.  Bottom line – if no one likes your stuff, eventually almost no one will see it. Read more

The internet is abuzz with people talking about ROI and figuring out what the ROI of social media is.  They are trying to determine the value of their Facebook fans or Twitter followers.  And while these are valid thoughts, the bigger question is what ROI are they providing for their social media fans and followers. Read more