It is widely known and accepted that social media is one of the most powerful forms of communication today. With power this great also comes the risk of consequence. Social media is the one of the strongest forces available to amplify your platform. It can also can amplify your mistakes.

For many organizations, these mistakes can be costly. Once something is made public online, it is permanent. Many organizations have tended to not fully jump into these deep waters. However, a partial dive can be equally as costly if you are making these social media mistakes.

How many of these

If you know the context or even are familiar with the novel “Who Moved My Cheese”, then you know how to resolve the debate over inbound vs. outbound marketing. Which is more effective? In the novel there are five allegorical entities Hem and Haw (reluctant and unwilling to change), Sniff and Scurry (the change seekers), and the cheese (representative of the success we all strive for). Read more

Almost everyone is using social media these days, but many organizations are struggling to use it well.  Some organizations have taken important steps to gain the social media expertise they need to be effective.  However, just because you have high level intellectual capital does not mean you have an effective way to transfer that expertise to the people who need it most.  Developing an effective social media training program enables your organization to retain its intellectual capital and systematically transfer it. Read more

I know it may sound like I am splitting hairs, but there really is a big difference between a social media strategy and a social media plan. Many organizations do not make the distinction between the concepts and only utilize one of the two. However, the only way to effectively build your social brand is to understand and master both concepts. Read more