You have spent months crafting the perfect content strategy. Now it is the execution phase. You are confident that content will not only attract new prospective clientele, but also increase engagement of your established fan base. Not to mention, it should also move your newly acquired leads towards the purchase phase of your funnel.

In a utopian world, this strategy should work perfectly. However, what happens when it doesn’t go as expected? The simple answer may lie in a common but popular phrase: wrong place at the wrong time!

Content is king; but timing is everything. The timing of your

I would like to start by saying that I do not think there is anything wrong with a shiny box. Everyone looks at the shiny box first: it catches their eye. But whether or not they buy the shiny box will depend on their perception of whether or not the contents of the box will meet their needs. Identifying the value proposition of a product or service is the most critical step in the decision making process. If you understand the value that a product has, then you are equipped with the first tool needed

If you are starting a new project, implementing a new outreach program, or planting a church in a new location, market research will help you make better decisions and improve your chances of being successful. There have always been two types of market research available, Secondary Market Research (SMR) and Primary Market Research (PMR). Read more

As I take a moment to reflect on this Memorial Day, I take notice of the changing seasons and how there is a lesson there for every organization, church, ministry, and business.  Whether your organization is struggling to succeed or in the midst of sustained upward growth, there are still seasons, changes, and challenges to work through. Read more