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From The Blog


I Know A Secret About Your Donors | Fundraising Strategy

Fundraising Strategy

I want to tell you a secret.  Ready? Listen close.

Did you know that new names are the best names on your donor file? More »


Your Blog Titles Need To Be Even More Descriptive Than This

Descriptive blog titles

There are blogs that cover every subject, every industry, every topic, every second of every day.  Some posts are very informative, rich with cutting edge knowledge and wisdom.  Other posts, well, are not.  The blog post’s title is the number one way that readers try to sort between the good, the bad, and the ugly.  Writing a good post title is just as important as writing a good post.  Most people will never even see the post unless they are interested in the title. More »


Got GSOTs? Strategic Insights Into Your Action Plan

Strategic Insight

What are GSOTs?  You cannot maximize your potential without them; you will never see the level of success you desire unless you have them; others will pass you by unless your GSOTs are in order. GSOTs give strategic insight into your organization’s action plan, process, and future. GSOTs are goals, strategies, objectives, and tactics. More »